Measuring blogging ROI is crucial to your overall marketing success. Just as with outbound marketing activities, your company’s inbound marketing efforts should be given the same attention when it comes to Return on Investment (ROI) analysis. In fact, companies who measure inbound marketing ROI are more than 12 times more likely to generate better year-over-year returns.
An editorial calendar is an invaluable tool; it will drive success. When it comes to blogging, you may know what outcomes your company is looking to achieve, but do you have a specific plan to get there? We know post and pray isn’t an effective strategy. Enter the editorial calendar. The use of an
7 steps to a blogging strategy for your business. Blogging has proved to be a successful marketing strategy for many companies. In fact, a full 82 percent of companies who blog daily day have acquired a customer from their blog. Freight logistics company Cerasis acquired 98 new customers by leveraging their blog and digital strategy. What does it
You’ve likely heard it before – your business should be blogging. It’s understandable if it isn’t. Given the finite nature of a single workday, we all face daily pressure to prioritize projects and streamline strategies. But isn’t it true that our priorities should align with activities that have the most significant impact on performance? When
Millennials are Poised to Change the Supply Chain Industry This is part two in a two-part series examining the role of Millennials in the supply chain industry. Part one highlights strategies for attracting and retaining top Millennial talent. With supply chain industry leaders lamenting a growing talent gap, tapping the Millennial generation may be
Strategies for attracting and retaining Millennials for the supply chain industry. This is part one of two in a series examining the role of Millennials in the supply chain industry. Part one highlights strategies for attracting and retaining top Millennial talent. For the college graduating class of 2015, Jimmy Carter has always been a
Want to reach your marketing goals? It’s time to get SMART. Do you know what it is you’d like to see your business achieve this year? It’s likely you do. In fact, most people know generally what they’d like to see happen over the course of a year because they plan. But don’t be fooled,
In 2015 The Girl Scouts launched the “Digital Cookie.” How will this impact the Girl Scout Cookie Supply Chain? When the Girl Scouts of America began selling their now ubiquitous cookies way back in 1917, their operations were simple: cookies were baked in the ovens of troop members and sold in a high school cafeteria.
Don’t start the year without asking these 4 essential questions. Well, another year has come and gone. Out with the old, in with the new, right? Wait, not so fast. Don’t overlook the valuable information you can glean from conducting a year end review. Use these four questions as a guide to thoughtfully assess the
Is your distribution center proving to be a cost center? Looking to increase profits while reducing cost? Here’s how you can transform your distribution center into a profit center. Synchronize Anemic communication and fractured messaging within and across departments can be very costly. Build a culture in which exceptional communication in and between departments is
By spending time and money on unnecessary bells, whistles, and gimmicks in an effort to delight your customers, you may be cheating yourself out of creating real value for your customers. If your current focus isn’t on your internal customer workflows, it should be. Your customers will appreciate it and you’ll benefit from building more
Last month when Flipboard launched the third version of its mobile news app, Mashable called it “the most personal and magazine-like experience the platform has offered yet”. Compared to previous versions, Flipboard 3.0 seems more adept in curating relevant and individualized content for users – a function that can be traced to Flipboard’s newly acquired,