U.S. Consumers plan to spend a whopping $9 billion, the second highest spending amount in 14 years, on costumes, candy, decorations, and more to celebrate Halloween this year. The National Retail Federation anticipates spending for Halloween in 2018 will come close to last year’s $9.1 billion all-time record. “The economy is good, and consumer confidence is high, so
Content is your sales team’s best friend. Use these 7 strategies for putting your content to work to convert and retain customers. As we’ve written about before, content can help your sales team win business. But you need to take a close look at your sales process and be strategic about the times when content
Wondering whether you should be prioritizing building traffic or optimizing for conversions? Here’s the case for each. I currently have a client trying to decide what to prioritize: building traffic to his website or optimizing current content for lead conversions. It’s a chicken-and-egg-style debate. If you don’t increase traffic, who will be on your site
Optimally, content and sales have a symbiotic relationship. But the key is understanding what kind of content your sales team needs to help them close deals. A theme I’ll be examining in this space over the next few months is how content marketing can help businesses make sales. Content marketing and sales are not mutually
Content creation requires time, money, and creativity. Here are 6 creative ways to repurposing existing content that will ensure you get the maximum value out of your work. You could say I’m “scrappy.” My mom always says that I can stretch a dollar farther than anyone she knows. That also applies to my professional life,
Instagram for business is a rising trend. Here’s how to use the platform to connect with your audience in a personal way. Recent research on social media use shows that 66% of brands now use Instagram. It’s the second-most used platform by businesses, up from fourth in 2017. If you’re considering using Instagram for your
Social media’s ability to exponentially grow brand awareness and introduce your content to unseen audiences can’t always be measured in dollars. One of the hardest parts about implementing a social media strategy is struggling to measure its success. While most B2B marketing professionals agree that a social media presence is crucial to any content marketing
Use these three steps to calculate your social media ROI and prove the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, and more specifically social media platforms, many are looking into implementing a program at their companies. But it doesn’t take much research to realize
Armed with high-quality, substantive content, sales teams can use inbound marketing to close deals and boost sales. Here’s the content they need to advance purchasing decisions. Aligning sales and marketing teams is not a new concept, but one that many companies don’t follow. Think about it: the ultimate goal in business is increased revenue from
Online searches, vendor websites, and peer recommendations are the top 3 resources for B2B buyers. As a marketer, it’s not enough to just know about the B2B buyer’s process. Your success rides on your ability to understand how your buyers are getting their information — and, more specifically, where they’re getting the information they need
Here are the top three resources digital natives are using to research solutions and how your B2B business can prepare to meet them online. Knowing where your buyers do research when making purchasing decisions is crucial to any marketing strategy. Digital natives, a new generation of younger buyers, have completely revolutionized the purchasing landscape for
Digital natives are changing the landscape for B2B purchasing. Here’s what you need to know about the new B2B buyer. Long gone are the days of men and women sitting around a conference table listening to a sales pitch over a free lunch. Today’s B2B buyers are younger, more technologically savvy, and more independent —
