Armed with high-quality, substantive content, sales teams can use inbound marketing to close deals and boost sales. Here’s the content they need to advance purchasing decisions. Aligning sales and marketing teams is not a new concept, but one that many companies don’t follow. Think about it: the ultimate goal in business is increased revenue from
Online searches, vendor websites, and peer recommendations are the top 3 resources for B2B buyers. As a marketer, it’s not enough to just know about the B2B buyer’s process. Your success rides on your ability to understand how your buyers are getting their information — and, more specifically, where they’re getting the information they need
Here are the top three resources digital natives are using to research solutions and how your B2B business can prepare to meet them online. Knowing where your buyers do research when making purchasing decisions is crucial to any marketing strategy. Digital natives, a new generation of younger buyers, have completely revolutionized the purchasing landscape for
Digital natives are changing the landscape for B2B purchasing. Here’s what you need to know about the new B2B buyer. Long gone are the days of men and women sitting around a conference table listening to a sales pitch over a free lunch. Today’s B2B buyers are younger, more technologically savvy, and more independent —
Here are our thoughts on how often your company should blog, including challenges and ways to overcome them. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. Blogging is a large part of the foundation of your content marketing strategy. If it’s
Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain marketing professional, it’s likely that you spend a tremendous portion of your day researching, creating, packaging, and disseminating content. Your hard work is all about growing brand awareness and building your reputation
Account-based marketing has traditionally utilized outbound marketing tactics, until now. Account-based marketing has been around for decades, but it has been gaining a lot of attention in the past few years. More and more companies are starting to use account-based marketing to increase their brand awareness with specific audiences and work together with sales teams
Here are three warning signs that you may be a toxic leader and how you can make changes to avoid these damaging behaviors. Let’s face it: As the leader of a company, region, or even a team, you have the power to influence those that report to you. This can be a great asset to
Here’s a breakdown of the latest findings regarding the best time to send an email and what we recommend for getting the most of out of your email marketing efforts. We are all inundated with daily emails. Whether it’s work emails, special offers from brands you love, or straight-up spam email, we all have inboxes
The latest social media statistics show growth of Instagram, more metrics for ROI, social messaging bots, and video content. One thing that always holds true with social media platforms: they are constantly changing. Platforms like Facebook, Instagram, and Twitter have used 2018 to continue this trend of continual growth and improvement. It’s important with all
The Fronetics blog will be taking a brief summer vacation. Starting today, the Fronetics blog will be taking a little hiatus. Don’t worry — it’s only for 2 weeks! We are working on some exciting things behind the scenes and can’t wait to share them with you. We’ll be back with our regular posting schedule
Social messaging apps have taken over the way consumers are interacting with brands. Their increasing popularity means your business needs to embrace this new trend. No one can deny the reach of social networks. After all, Facebook has over 2 billion active users. But as marketers, we’re noticing that consumers are moving away from social
