Here are our thoughts on how often your company should blog, including challenges and ways to overcome them. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. Blogging is a large part of the foundation of your content marketing strategy. If it’s
Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain marketing professional, it’s likely that you spend a tremendous portion of your day researching, creating, packaging, and disseminating content. Your hard work is all about growing brand awareness and building your reputation
Account-based marketing has traditionally utilized outbound marketing tactics, until now. Account-based marketing has been around for decades, but it has been gaining a lot of attention in the past few years. More and more companies are starting to use account-based marketing to increase their brand awareness with specific audiences and work together with sales teams
Here are three warning signs that you may be a toxic leader and how you can make changes to avoid these damaging behaviors. Let’s face it: As the leader of a company, region, or even a team, you have the power to influence those that report to you. This can be a great asset to
Here’s a breakdown of the latest findings regarding the best time to send an email and what we recommend for getting the most of out of your email marketing efforts. We are all inundated with daily emails. Whether it’s work emails, special offers from brands you love, or straight-up spam email, we all have inboxes
The latest social media statistics show growth of Instagram, more metrics for ROI, social messaging bots, and video content. One thing that always holds true with social media platforms: they are constantly changing. Platforms like Facebook, Instagram, and Twitter have used 2018 to continue this trend of continual growth and improvement. It’s important with all
The Fronetics blog will be taking a brief summer vacation. Starting today, the Fronetics blog will be taking a little hiatus. Don’t worry — it’s only for 2 weeks! We are working on some exciting things behind the scenes and can’t wait to share them with you. We’ll be back with our regular posting schedule
Social messaging apps have taken over the way consumers are interacting with brands. Their increasing popularity means your business needs to embrace this new trend. No one can deny the reach of social networks. After all, Facebook has over 2 billion active users. But as marketers, we’re noticing that consumers are moving away from social
Here are 4 components of an effective lead-nurturing campaign that will entice your potential customers and have them moving down the sales funnel. Your content marketing objectives really come down to one basic goal: to generate a high number of quality leads. These leads will help drive tomorrow’s revenue and increase sales. In fact, 85%
Meta descriptions help boost your SEO, driving more traffic to your posts and more quality leads on your website. You’re trying your best to become an expert in SEO optimization. You’re working hard to create valuable content, finding visually pleasing images to accompany your posts (and adding alt text), and using internal and external links
Here are 10 mobile apps for supply chain professionals to get out from behind their desk, streamlining processes right from your smartphone. Supply chain and logistics professionals are finding mobile applications to be a necessary tool these days. In an industry focused on the transport of products and goods, mobile apps are giving supply chain
As with many things, blogs improve with age — drawing more traffic, generating more leads, and building more credibility with search engines. The average lifespan of a tweet is around 15 minutes. And a Facebook post’s lifespan is about 6 hours. But the lifespan of a blog post averages two years. TWO YEARS. In fact,
