An important part of your content strategy should be optimizing historic blog content to ensure it’s attracting as much traffic as possible. We all know that creating original content on a regular basis is important to improving SEO and attracting organic traffic to your website. But, here’s a surprise: Most of your traffic will come from older
Focus on what you do best — and save time and money — by parceling off these 6 marketing tasks to outsource. If you’re anything like me, you’re busy — not-enough-hours-in-the-day busy. We find that supply chain and logistics marketers are some of the most overworked professionals in the industry. One person (or a very
If you’re looking to grow brand awareness fast, here are 8 tricks to boost your efforts. Have you ever noticed how some brands seem to have crept into popularity overnight? You’ve never heard of them, and then, all of sudden, they’re everywhere. Their brand awareness has sky rocketed, and they’re achieving every company’s ultimate goal:
Supply chain leaders should use these 5 social media tips to grow brand awareness and increase your company’s profile as an employer. Like most busy executives, it’s hard to find time for your daily tasks and projects without adding social media into the mix. But having a presence on social media is no longer optional
Google implemented a supplier diversity program to drive economic growth for small businesses and help boost Google’s innovative culture. In 2014, Google launched a supplier diversity program to ensure that its staff had the ability to search large and small vendors when purchasing products or services. The tool it developed has helped Google employees create
With Facebook’s latest Cambridge Analytica scandal, you may be reevaluating if it makes sense to dedicate time and resources to your company’s Page. Can users trust Facebook? Facebook has been in the spotlight quite a bit lately. And we’re not sure the saying “all publicity is good publicity” is holding true for the ‘Book. From
Here are four simple steps to measure your company’s content marketing ROI and the success of your content marketing strategy. Measuring your content marketing ROI gives you valuable insight into what’s working (and what’s not) with your content marketing strategy. It’s important to measure if your efforts are profitable so you know where to put
Today’s B2B buyer’s journey involves more internet research and more social media use. Technology has completely changed the B2B buyer’s journey. The vast amount of information available on the internet has afforded buyers a level of self-sufficiency that renders traditional sales models ineffective. Marketers must leverage the latest trends and technologies to boost their content
Supply chain marketers can use marketing automation to drive efficiency and be more successful in earning and converting leads. Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content, and — in the process — save marketers’ time and effort. Supply chain
Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. We just wrapped up a detailed series on how SEO is changing and what that means for those of us trying to reach potential customers in the digital world. Writing for SEO
Here are four metrics to benchmark how your brand stacks up against your competitors and to evaluate the success of your content marketing strategy. Competitive benchmarking is the process of comparing your company’s performance against that of your competitors. You can use various metrics to benchmark what these businesses are doing better than you are
Here are four simple steps to help you measure your company’s content marketing ROI and the success of your strategy. Lean-startup pioneer Eric Ries said, “The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions.” In other words, measure the things that will tell you if an effort
