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Digital and content marketing for the logistics and supply chain industries
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4 Ways to Manage a Social Media Crisis

4 Ways to Manage a Social Media Crisis

January 2, 2020 0 comments

Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at lightning speed thanks, in large part, to social media. With the ability to amplify news – both good and bad – you hear, almost daily, about brands battling a social media crisis.

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4 Ways Artificial Intelligence Is Impacting the Supply Chain

4 Ways Artificial Intelligence Is Impacting the Supply Chain

November 19, 2019 0 comments

Artificial intelligence is shaping the future of supply chain companies, helping to improve accuracy, speed, efficiency, and more. Here are 4 practical ways for supply chain companies to incorporate AI. A recent Forbes article focused on how specific supply chain companies are making advances with artificial intelligence. And, with powerful stats like these, it’s easy

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Why Your Company Needs a Social Media Policy

Why Your Company Needs a Social Media Policy

November 14, 2019 0 comments

Whether you’re using social marketing or not, chances are your employees are active on social media platforms. Here’s why you need to create a social media policy. Highlights: A social media policy is your business code of conduct, letting people in your organization know how to act on social media. Responses to negative comments should

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How to Use Paid Advertising in the Buyer’s Journey

How to Use Paid Advertising in the Buyer’s Journey

November 7, 2019 0 comments

Strategically integrating paid advertising in the buyer’s journey can help influence purchases and repeat sales. Highlights: We advocate a primarily inbound strategy, you can boost the reach of your posts by investing in paid digital advertising. Your goal is to continue to engage with prospects and educate buyers as to why your product/service is better

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How to Use Video on LinkedIn for the Supply Chain

How to Use Video on LinkedIn for the Supply Chain

November 5, 2019 0 comments

LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey and needs. Videos for the awareness stage of the buyer’s journey

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Infographic: Facebook Messenger Numbers You Need to Know

Infographic: Facebook Messenger Numbers You Need to Know

October 24, 2019 0 comments

Facebook Messenger is the latest trend in chatbots for the supply chain. Here are powerful numbers to prove why your brand needs to be active on the messaging platform. Patience is a virtue of the past. Today’s buyers want (and expect) marketers to actively engage with them throughout the purchasing journey. And offering them generic

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Video: Search Intent: How It Affects SEO

October 17, 2019 0 comments

Search intent looks at the ‘why’ behind a search. If you’re looking to improve your website ranking, here’s how search intent affects SEO. Highlights: If you truly want to rank at the top of search results, you’ve got to shift your thinking in terms of topic clusters. Think about your buyer personas. What kinds of

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How Manufacturers Can Benefit from Digital Transformation

How Manufacturers Can Benefit from Digital Transformation

October 15, 2019 0 comments

The analog supply chain model is outmoded and inefficient. Here’s how digital transformation is reinventing manufacturing. Highlights: Manufacturers are increasingly adopting artificial intelligence and machine learning technologies. The traditional analog supply chain model is unable to compete with digital disruptors in a volatile market. Digital transformation empowers manufacturers to create sought-after personalized experiences for buyers.

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4 Digital Marketing Failures (and How to Fix Them)

4 Digital Marketing Failures (and How to Fix Them)

October 8, 2019 0 comments

Digital marketing helps increase brand awareness, convert leads, and drive measurable business value. But that doesn’t mean it’s always easy to execute. Here are 4 digital marketing failures and how to get back on track. Highlights: While digital marketing is extremely effective, proving ROI is often the top challenge for marketers. If your content isn’t

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Facebook Announces New Business Tool, Twitter Tests Topics Shortcut, and More Social Media News for October 2019

Facebook Announces New Business Tool, Twitter Tests Topics Shortcut, and More Social Media News for October 2019

October 4, 2019 0 comments

Also, this month in social media news: a court rules LinkedIn cannot stop third-party scraping public information and Facebook expands “Today In” section. After a relatively quiet month in the world of social media news, social platforms have been hard at work making changes to provide a better user experience and cut down on spam

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Infographic: The Ultimate Guide to Reddit for B2B Marketing

Infographic: The Ultimate Guide to Reddit for B2B Marketing

October 2, 2019 0 comments

Our infographic gives you everything from the basics to the specifics of using Reddit for B2B marketing. Highlights: Reddit is a social platform made up of thousands of individual forums where users can post content and vote on its relevance and value. The first rule of Reddit: avoid overt brand promotion and sales pitches. Creating

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Video: How Your Brand Can Benefit from User Generated Content

Video: How Your Brand Can Benefit from User Generated Content

October 1, 2019 0 comments

Consumers are more likely to trust content generated by their peers, which means higher conversion rates at a lower cost for your brand. Is your brand benefitting from user generated content? Highlights: User generated content is content created by users of a specific brand or on a specific platform. Images and video of real people

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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