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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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    • Careers
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Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu

Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu

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Ushering qualified leads through the sales funnel requires the right kind of content at the right time. Here’s what kind of content you need for ToFu, MoFu, and BoFu. Highlights: ToFu, MoFu, and BoFu are abreviations for top of funnel, middle of funnel, and bottom of funnel, respectively. ToFu content should be geared toward audience

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Report: Internet Users Prefer Private Messaging Apps to Shared Content

Report: Internet Users Prefer Private Messaging Apps to Shared Content

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As social media users increasingly prefer to share content and recommendations via private messaging apps, brands need to be aware of how to take advantage of this trend. Highlights: Nearly two-thirds of social media users now prefer to share content and recommendations through private messaging apps. Facebook Messenger is by far the most popular of

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Video: Paid Advertisements On Instagram Stories

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Instagram Stories offers paid advertising delivering targeted content to B2B buyers and building brand awareness with potential customers. Highlights: As the number of people using stories has grown, so has the number of businesses using the format to connect with their audiences on social media. As more people browse Stories, you can show your ad

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10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook

10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook

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The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience. Highlights: Measuring social media ROI is a challenge for 58% of respondents, and 39% report that proving ROI is the biggest hurdle to securing C-suite buy-in. Only 23% of brands have a dedicated social

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Is an Amazon Logistics Service Finally Launching?

Is an Amazon Logistics Service Finally Launching?

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The long-rumored launch of an Amazon logistics service is unlikely to be rumor much longer. Here’s what 3PLs need to know. Highlights: Amazon recently invited select shippers to use a service called Amazon Shipping. The retail giant boasts a global logistics footprint that covers 243.5 million square feet – and counting. Amazon’s hiring plans offer

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Facebook Updates Stories, LinkedIn Adds New Audience Insights, and More Social Media News for August 2019

Facebook Updates Stories, LinkedIn Adds New Audience Insights, and More Social Media News for August 2019

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Also this month in social media news: Facebook adds Instagram scheduling to Creator Studio and Twitter launches 6-second video ad bidding. Highlights: Facebook is adding an easy option for users to create a still-image slideshow in its Stories feature. LinkedIn’s new audience engagement insights will offer improved audience discovery, content recommendations, and industry benchmarking. Marketers

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8 Marketing Acronyms Supply Chain Marketers Need to Know

8 Marketing Acronyms Supply Chain Marketers Need to Know

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Being aware of the marketing acronyms being discussed on the internet is key to staying up with the latest digital marketing trends and ideas. Highlights: Key performance indicators (KPIs) are the metrics you determine to be most important in measuring the success of a digital marketing campaign. All-important search engine optimization (SEO) is what allows

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Video: 3 Reasons Digital Marketers are Sticking With Social

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Social media growth slowed for the first time, but marketers are still set to increase budgets in 2020. Here are three reason why they’re sticking with social. Highlights: Social media promotes engagement, and can be used to reinforce ads and boost their performance. Brands can continually test campaigns on their platform, get immediate results, and

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Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

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As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely text-based content. Optimize your visual content for search engines by accompanying it with searchable text and tags. Keep

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Why Your Business Should Be Integrating Marketing and Innovation Upstream

Why Your Business Should Be Integrating Marketing and Innovation Upstream

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Integrating marketing and innovation early in development paves the way for new products to succeed. Highlights: In many organizations, marketing is declining and moving downstream. Innovation needs marketing to be successful, and the earlier marketers are involved, the greater the chances of success. Marketers can help innovations succeed by identifying buyer needs, understanding what makes

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How Will Blockchain Change the Supply Chain?

How Will Blockchain Change the Supply Chain?

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Its disruptive data-recording and -securing technology begs the question: Could blockchain change the supply chain fundamentally and for the better? Highlights: Blockchain offers the ability to record, track, and verify any transaction. Potential benefits include greater transparency and security. Supply chain operations could record, track, and share information more accurately and easily. Ever since blockchain

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Fed Chief Halts Facebook’s Libra Project, Digital Marketing Growth Statistics Released, and More Social Media News for July 2019

Fed Chief Halts Facebook’s Libra Project, Digital Marketing Growth Statistics Released, and More Social Media News for July 2019

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Also this month in social media news: Facebook strives to attract content creators, and Pinterest debuts new video tools for brands. Highlights: Less than a month after Facebook released details of its new cryptocurrency, the project has met a stumbling block from Fed Chairman Jerome Powell. Newly released statistics highlight key growth metrics and lay

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