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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
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Video: Facebook’s Updates Could Have a Big Impact on Your Business

Video: Facebook’s Updates Could Have a Big Impact on Your Business

March 6, 2018 0 comments

Facebook is making a lot of changes that will affect businesses’ organic reach. This video discusses these changes and what your business needs to do to stay ahead of them. We have talked a lot about Facebook’s updates on our blog. Users are already seeing less content from businesses, brands, and media, so you need

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5 Social Media Tips for Supply Chain Executives

5 Social Media Tips for Supply Chain Executives

February 28, 2018 0 comments

For busy executives, being active on social media is kind of like networking. It’s one of those things that everyone says you absolutely have to do to benefit your career, but it’s hard to make it part of your daily routine. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in

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Facebook Boosts Local News, Twitter Launches Sponsored Moments, and More Social Media News

Facebook Boosts Local News, Twitter Launches Sponsored Moments, and More Social Media News

February 27, 2018 0 comments

Also in social media news February 2018: Facebook is developing more sophisticated chatbots, Twitter’s increased character count leads to more tweets, and Instagram introduces a new content publishing beta for businesses. The Olympics aren’t the only thing to keep an eye on this month. The results from the fourth quarter of 2017 show that social

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Facebook News Feed Changes Focus on Community Engagement

Facebook News Feed Changes Focus on Community Engagement

February 26, 2018 0 comments

The second phase of Facebook News Feed changes boosts local news to strengthen community engagement. Facebook has been busy making lots of changes to its algorithm and prioritizing what users want from the social media platform. Our recent blog post discussed the first phase of Facebook News Feed changes early this year. The second phase

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Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play

Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play

February 22, 2018 0 comments

Twitter bots may get you more followers and retweets, but artificial influence isn’t a healthy indicator of marketing performance. In this age of influencer marketing, in which followers and retweets are all-important indicators of marketing success, a new phenomenon is emerging: Twitter bots.   According to a recent New York Times article, these computer programs

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B2B Marketing Trend 2018: Influencer Marketing

B2B Marketing Trend 2018: Influencer Marketing

February 20, 2018 0 comments

One of 2018’s fastest growing marketing trends is influencer marketing. Companies will increase their influencer marketing budget to keep up with the competition. You’ve probably heard the buzzword by now: Influencer marketing seems to be on the tip of every marketer’s tongue these days. Linqia’s latest report, The State of Influencer Marketing 2018, shows that

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Infographic: Social Media Statistics Your Business Needs to Consider When Publishing Content

Infographic: Social Media Statistics Your Business Needs to Consider When Publishing Content

February 8, 2018 0 comments

These social media statistics are important to keep in mind when planning out your content marketing strategy. A strong social media presence is key to successful marketing in 2018. Social media is simply unavoidable these days. So, you jumped on board and you’re posting and tweeting. You’re creating content. You’re learning about search engine optimization

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Facebook Updates News Feed, Instagram Allows User to Send Live Videos, and More Social Media News

Facebook Updates News Feed, Instagram Allows User to Send Live Videos, and More Social Media News

January 31, 2018 0 comments

Also in social media news January 2018: SnapChat is considering 3-second unskippable ads; Twitter will now display a video count on all video tweets; and Facebook is rolling out custom audiences for users that linger on ads. The new year has brought lots of new changes, especially to the Facebook community. I’m sure by now

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Video: Social Media Trends for 2018

Video: Social Media Trends for 2018

January 24, 2018 0 comments

Companies in the supply chain and logistics industries should take note of these top social media trends in 2018. While we don’t know what 2018 has in store for companies in the supply chain and logistics industries, we do know change is coming. That is true not only in terms of the economy and your

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4 Things Your Business Should Do in Light of Facebook News Feed Changes

4 Things Your Business Should Do in Light of Facebook News Feed Changes

January 17, 2018 0 comments

Users will see less content from businesses, brands, and media, so you need to adjust your strategy to appear on your followers’ Facebook News Feed. Mark Zuckerberg once again rocked the world on January 11 — at least for businesses — when he announced that Facebook News Feed was evolving to include less public content,

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What Supply Chain and Logistics Marketers Need to Know About Organic Reach on Facebook

What Supply Chain and Logistics Marketers Need to Know About Organic Reach on Facebook

January 9, 2018 0 comments

Facebook is making lots of changes that will affect businesses’ organic reach. Here’s what you need to know and how it may impact your company. In our most recent social media news post, we mentioned that Facebook was experimenting with an Explore Feed feature. You may or may not have heard about how this might

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7 Supply Chain & Logistics Professionals to Follow on LinkedIn

7 Supply Chain & Logistics Professionals to Follow on LinkedIn

January 8, 2018 0 comments

LinkedIn, with almost 500 million users, is the #1 networking site for professionals. Here are 7 supply chain and logistics professionals to follow for top posts and articles in your industry. With 94% of B2B marketers using LinkedIn to distribute content, it’s now the premier social media site for businesses. More and more users —

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