Content marketing is significantly more effective when a designated leader is driving your strategy. Who is leading your content marketing strategy? If you don’t have an immediate answer, your content marketing program probably will not be as effective as it could be. Research shows that companies who designate someone to drive the execution of their
If your customer experiences a break in service due to your company’s mistake, use this three-step approach to help save the relationship. It can happen to good companies: Your organization makes a “relationship-defining” mistake with a new customer or, even worse, one of your best customers. How do you handle it? On a recent client
Today’s hiring managers in the supply chain face a number of challenges, so making the right hire is more difficult, and more important, than ever. Finding the right person for a job opening is essential. Hiring the wrong candidate can be costly, not only in terms of team morale and productivity, but financially as well. The
Stop wasting your team’s time by implementing these tips for running more effective meetings. Let’s face it: Meetings can suck. A poorly planned and executed meeting is a waste of time and money, and it can be demoralizing. Meetings shouldn’t be like this. Here are nine tips on how to plan and how to run an
While the temptation to invest in big data may be strong, small and mid-sized companies might be better off starting with small, more manageable analytics. Big data has become a big business. A 2016 Forrester report forecasts that the big-data management business will grow by 12.8% by 2021. It’s easy to see why, with the
Your customers use vendor content in their purchasing decisions, and you need a strategy to reach them — or your competitors will. Content marketing can be a game-changer, in terms of new business and sales revenue, for organizations of all sizes and industries and levels of marketing savvy. But you can’t just set up a
Some companies include failure as a performance metric, but establishing a culture of innovation is a better inflection point for success. Media executive Jason Seiken is known for taking the Washington Post online and for turning PBS into a digital media powerhouse. Several years ago, he wrote an article, How I Got My Team To
Try these four networking tips to stop feeling guilty about developing relationships to advance professional goals. Does networking make you feel dirty? Research published in Administrative Science Quarterly confirms you are not alone. The authors suggest that acting in self-interest in pursuit of our career goals can affect our sense of morality. But, as we
Targeted content can help convince high-level decision-makers and executives to accept your sales meeting request. There are many benefits to content marketing, but did you know it can help you land that next impossible-to-get sales meeting? According to expert marketer Stu Heinecke’s new book, How to Get a Meeting with Anyone, top sales professionals use personalized
New research shows how supply chain and logistics companies currently are using the Internet of Things and how they plan to expand use in the future. The Internet of Things is already here — monitoring our footsteps, heartbeats, lighting, home temperature, and environment. And it will continue to expand at a rapid rate. Frost &
Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue. Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced year-over-year growth. Why would you do anything differently? Just ask TotalTrax, a provider of
Forget tracking traditional metrics and focus on decision-quality data that helps front-line managers do their jobs. It’s safe to say that the clients I engage with fall into two categories when it comes to business data: those that are drowning in it, and those that ignore it altogether. The ones that are drowning in data
