Artificial intelligence (AI) is changing the way the global supply chain operates and may make most supply chain management companies obsolete in 5-10 years. What can your company expect and what are the best strategies for preparing? AI has a significant presence in supply chain management. Leading companies already use AI to run predictive analytics
Companies can reach millennial B2B buyers by partnering with popular social media users who speak with passion and expertise to young professionals. Numbering 80 million, millennials have become the largest demographic segment in the United States and are expected to command more than $1 trillion in disposable income by the year 2020. As this generation
Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often a complicated journey that includes uphill climbs and unexpected roadblocks. Sales teams are all too familiar with these obstacles, but they don’t have to fight these battles alone. Arm
What’s more important: prioritizing conversions or building traffic? The simple answer is both. Here’s why you need to balance your efforts for the best results. The argument for building traffic or optimizing for conversions has no end. Like we stated in our earlier post, it’s a chicken-and-egg style debate. If you don’t optimize for conversions,
Content is your sales team’s best friend. Use these 7 strategies for putting your content to work to convert and retain customers. As we’ve written about before, content can help your sales team win business. But you need to take a close look at your sales process and be strategic about the times when content
The supply chain is increasingly seeing the value of moving to an inbound marketing strategy. Here’s what’s at the core of the change to inbound marketing. Traditional marketing in the supply chain uses an outbound strategy. We’ve all done it. Taking out ads in trade publications. Sending direct mailings. Cold calling. These types of approaches
Wondering whether you should be prioritizing building traffic or optimizing for conversions? Here’s the case for each. I currently have a client trying to decide what to prioritize: building traffic to his website or optimizing current content for lead conversions. It’s a chicken-and-egg-style debate. If you don’t increase traffic, who will be on your site
Optimally, content and sales have a symbiotic relationship. But the key is understanding what kind of content your sales team needs to help them close deals. A theme I’ll be examining in this space over the next few months is how content marketing can help businesses make sales. Content marketing and sales are not mutually
Content creation requires time, money, and creativity. Here are 6 creative ways to repurposing existing content that will ensure you get the maximum value out of your work. You could say I’m “scrappy.” My mom always says that I can stretch a dollar farther than anyone she knows. That also applies to my professional life,
Social media’s ability to exponentially grow brand awareness and introduce your content to unseen audiences can’t always be measured in dollars. One of the hardest parts about implementing a social media strategy is struggling to measure its success. While most B2B marketing professionals agree that a social media presence is crucial to any content marketing
Guest posting can help you build your reputation as a thought leader, grow your contact list, improve your SEO, and expose your content to new audiences. At Fronetics, we use guest posting as a part of our own — and many of our clients’ — content strategies. Essentially, we partner with a relevant influencer or
Infographics are a content powerhouse, but creating them isn’t always easy. These five tips will help you make the most of this format. Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers today, prefer short-form, highly visual content. So infographics make
