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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Sales Enablement
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Should You Let Your Employees Work from Home?

Should You Let Your Employees Work from Home?

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Considering instituting a work from home policy for your business? Ask yourself these three questions first. As the supply chain becomes increasingly digital, many employers may be considering implementing a work from home policy. After all, we know one way to attract millennial talent is to allow for this kind of flexibility. But before you

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Video: What Content Does Sales Need to Close Deals?

Video: What Content Does Sales Need to Close Deals?

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Armed with high-quality, substantive content, sales teams can use inbound marketing to close deals and boost sales. Here’s the content they need to advance purchasing decisions. Aligning sales and marketing teams is not a new concept, but one that many companies don’t follow. Think about it: the ultimate goal in business is increased revenue from

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6 Ways Digital Natives Are Changing B2B Purchasing

6 Ways Digital Natives Are Changing B2B Purchasing

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A new generation of buyers, digital natives, is shaking up the B2B purchasing landscape. Is your business ready to meet them online? Digital natives, who now make up the majority of the B2B purchasing landscape, have completely changed how vendors need to market and sell to buyers. In fact, according to a study of millennial

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5 Things to Do Before Starting an Influencer Marketing Campaign

5 Things to Do Before Starting an Influencer Marketing Campaign

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Ask yourself these five questions before you dive headfirst into an influencer marketing campaign to set you on the right path. We’ve been writing a lot lately about influencer marketing and how it can work for the supply chain. These campaigns can be extremely effective — but getting the most bang for your buck requires

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The 3 Most Important Sources of Information for B2B Buyers

The 3 Most Important Sources of Information for B2B Buyers

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Today’s B2B buyers are mostly digital natives who get the majority of their purchasing information from online searches, vendor websites, and peer recommendations. From a content marketing perspective, knowing where your buyers get their information is critical to an effective strategy. So what are most important sources of information for today’s B2B buyers? 20 years

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Video: The Most Important Resources for B2B Buyers (and How You Should Prepare)

Video: The Most Important Resources for B2B Buyers (and How You Should Prepare)

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Here are the top three resources digital natives are using to research solutions and how your B2B business can prepare to meet them online. Knowing where your buyers do research when making purchasing decisions is crucial to any marketing strategy. Digital natives, a new generation of younger buyers, have completely revolutionized the purchasing landscape for

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3 Steps to Prove Social Media ROI

3 Steps to Prove Social Media ROI

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Daunted by the idea of proving social media ROI? These 3 steps will give you the structured framework you need to show the results of your efforts. We all know social media is effective — but do we really know it? Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 44% of

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Infographic: How Digital Natives are Changing B2B Purchasing

Infographic: How Digital Natives are Changing B2B Purchasing

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Digital natives are changing the landscape for B2B purchasing. Here’s what you need to know about the new B2B buyer. Long gone are the days of men and women sitting around a conference table listening to a sales pitch over a free lunch. Today’s B2B buyers are younger, more technologically savvy, and more independent —

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Content Marketing vs. Your Sales Staff: Who Does What?

Content Marketing vs. Your Sales Staff: Who Does What?

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When your content marketing and sales forces align their efforts, they form a powerful symbiotic relationship that grows your brand and your bottom line.    There’s a big misperception out there that content marketing represents some kind of threat to the job security of sales personnel. It’s absolutely true that content marketing is an inbound

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Infographic: Delivering Content throughout the Buyer’s Journey to Help Your Sales Team Close Deals

Infographic: Delivering Content throughout the Buyer’s Journey to Help Your Sales Team Close Deals

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Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain marketing professional, it’s likely that you spend a tremendous portion of your day researching, creating, packaging, and disseminating content. Your hard work is all about growing brand awareness and building your reputation

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Content Marketing Can Work with Account-Based Marketing

Content Marketing Can Work with Account-Based Marketing

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Account-based marketing has traditionally utilized outbound marketing tactics, until now. Account-based marketing has been around for decades, but it has been gaining a lot of attention in the past few years. More and more companies are starting to use account-based marketing to increase their brand awareness with specific audiences and work together with sales teams

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Video: When is the Best Time to Send an Email?

Video: When is the Best Time to Send an Email?

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Here’s a breakdown of the latest findings regarding the best time to send an email and what we recommend for getting the most of out of your email marketing efforts. We are all inundated with daily emails. Whether it’s work emails, special offers from brands you love, or straight-up spam email, we all have inboxes

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