Fronetics is conducting a survey to determine how companies in the logistics and supply chain industries are using content and social media. Have you ever wondered how your competitors, customers, and business partners are using modern marketing tools like social media? Are you curious how many companies like yours have a blog, how often they
Twitter will shut down its 6-second video platform; Facebook launches Recommendations feature; and more social media updates. Twitter folds Vine Twitter announced its plans to fold its video platform, Vine, in a Medium post on Thursday, October 27. The mobile app and website will not close immediately so that users can still access and download
U.S. Consumers plan to spend a whopping $8.4 billion on costumes, candy, decorations, and more to celebrate Halloween 2016. The National Retail Federation anticipates spending for Halloween 2016 will be at an all-time high. The NRF’s annual survey found that 171 million Americans will celebrate the holiday, spending a total of $8.4 billion, the most
Millennials have a reputation for being lazy and feeling entitled — but what if we got it all wrong? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. For the past few years, there’s been a glut of articles about the millennial generation
These industry leaders are leveraging insights from big data to solve business problems and drive profitable customer action. Big data is more than just a buzzword: It’s helping companies make big-impact business decisions based on customer behaviors, purchasing patterns, and preferences. Not all organizations have the resources to invest in big data. But for those
Native advertising is the non-ad-like way to promote your business’ content to users who might be interested in it. Is your business using native advertising to promote your content with a targeted audience? If not, you’re missing out on one of the biggest upcoming trends in content marketing. So how can your business use this
These TED Talks, which cover issues from technology to business strategy, will be of interest to companies in the supply chain. Back in December, we wrote about 5 TED Talks that might be of interest to the supply chain. Since that time, the popularity of the site has continued to grow, and it continues
Learn the basics of pay-per-click advertising — what it means and which platforms you can use — in this quick training. Pay-per-click advertising can be an effective complement to a content marketing campaign for companies in the supply chain and logistics industries. Essentially, you can get your business’ name and content in front of people
What is influencer marketing and how can supply chain companies use it to win over customers? All eyes were on Peyton Manning following the Denver Broncos’ win over the Carolina Panthers in Super Bowl 50. Would he use this weighty moment to announce his much-anticipated retirement? The nation was a captive audience when a reporter
It’s time to stop ignoring Snapchat — now Snap Inc. — and start thinking about how to use it in B2B marketing. You may know Snapchat because your kids use it obsessively. You may still think of it as the “sexting app.” Whatever your thoughts, it’s time to stop thinking it will never be relevant
This list of social media articles includes useful information for both people who rarely use social networking sites and for more advanced users. We’ve been using this space to write about social media a lot lately. That’s partly because so many exciting new developments and enhancements keep popping up. It’s also because we can’t underscore
Content marketing can help your organization amplify its efforts to drive traffic, improve conversion rates, and increase sales. A recent survey of over 4,500 marketers at organizations around the globe found that converting leads to customers (74%) and growing traffic to their websites (57%) were their companies’ top marketing priorities. Perhaps not surprisingly, these marketers
