by Fronetics | Sep 12, 2017 | Blog, Current Events, Marketing
Fronetics announces the official launch of sister brand, Fronetics Real Estate, serving residential and commercial real estate clients.
It’s a big day for Fronetics! We’re officially launching our new brand, Fronetics Real Estate (FRE), offering digital and content marketing services to residential and commercial real estate clients.
Over the last two decades, real estate has seen a major shift in buyer behavior, with buyers now conducting the majority of their research online. Content marketing is an approach that puts real estate marketers in charge of the way prospective buyers and tenants perceive and interact with their properties. The strategic creation and distribution of content helps properties:
- Build brand awareness
- Generate prospects
- Lower cost per lead
- Increase occupancy
- Drive sales
- Improve retention
As content marketing experts, Fronetics Real Estate is uniquely positioned in the real estate industry. Firstly, we have a proven history of success with content marketing for real estate. Our clients benefit from having a dedicated account team that works exclusively with real estate clients — they know how to help them succeed.
Secondly, our approach is unique in that it starts with data and ends with measurable results. We design and execute a strategy that aligns with your business objectives. That way, our clients see movement where it matters: lower cost per lead, higher occupancy, and faster sales.
Real estate marketing services
Fronetics Real Estate’s portfolio of digital and content marketing services includes:
- Content marketing: strategy development, content creation, and execution
- Social media: strategy, management, distribution, advertising
- Email marketing: templates, marketing emails, workflows, and newsletters
- Website development: branding, design, maintenance, and content creation
- Paid advertising: pay-per-click and social media advertising
- Sales enablement: reporting and analysis, sales content optimization, automation
Whether you have luxury condominiums, for-rent apartments, a planned community, commercial properties, or mixed-use/retail space, we would love to show you about how Fronetics Real Estate can help you reach today’s prospective buyers and tenants.
Read the official press release or visit our newly launched Fronetics Real Estate website to learn more about FRE.
by Fronetics | Sep 11, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Social prospecting can help logistics and supply chain companies identify and engage with leads on social media in a genuine — and highly effective — way.
Social media should be an integral part of your marketing strategy. You know it helps build brand awareness, gather market intelligence, discover customer problems, and influence purchasing decisions. But your lead generation efforts should also include the use of social platforms. It’s a practice called social prospecting, which can be highly effective in identifying new prospects.
What is social prospecting?
With more than 2 billion monthly active users on Facebook and over 328 million monthly active users on Twitter, smart marketers know there’s more potential than ever to use social platforms to get their name out there, spread their content, and draw more people to their site. Hey, it’s your job to make people aware of what your company can offer, right? Right.
That’s where social prospecting comes in. It involves scouring the social web, identifying potential prospects for your business, engaging them with content, and getting those potential prospects to your sales team. “Social prospecting is the art of listening to people, not mentions or keywords,” writes Maggie Hibma for HubSpot.
Social media isn’t just for recreational purposes anymore. More than half (53%) of B2B buyers report using social media to research purchases, in fact. Social prospecting allows you to be proactive in finding all of the considerable number of social-media-using prospects who are looking for you, too.
But as with any initiative, social prospecting requires commitment. In order to find new leads, social prospecting needs to become a part of your daily routine. The end results will be quality leads that are already committed to your brand because of the connection you have created through social channels.
Creating positive impressions
The secret behind successful social prospecting is creating and distributing content that shows that you and your company genuinely care about your clients and prospects. It’s about ditching the ‘sales’ game and working to establish your brand as an industry leader that has a connection to your community and a lot of valuable insight to share.
Make your content about your target consumers: What do they need to know, struggle with, or want to learn more about? By distributing this content across social channels to foster sharing, conversation and engagement, you’ll gain influence with your audience (and their networks) and make a positive impression.
Prospecting vs. spamming
The definition of spam is “indiscriminately.” It means “in a random manner” or “in a way that does not show care or judgment.” This is the opposite of how social prospecting should work. The connection that you create with your prospects should be anything but random.
Think about the number of possible prospects on social media right now. Facebook just topped 2 billion active users monthly, and Instagram is pulling in over 250 million daily active users. These massive numbers scream opportunity — but only if you are putting your time and effort into the right people, on the right channels, at the right time.
Sounds complicated? It doesn’t have to be. If you already have a social media presence, that’s step one.
Fronetics’ recently updated Social Prospecting Workbook guides you through using social listening to generate new leads for your business. We’ve identified the quickest way to find potential customers on Twitter, Facebook, LinkedIn, Pinterest, and Google+. Every worksheet includes:
- Short preparatory work to make the actual prospecting easy
- Visual instructions on how and where to find prospects
- Pro tips that will help you get the best results
- Prescriptions (Marketing Rx) for success
- Take-home exercises for follow-up prospecting
Download it now, and let us know what you think!
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by Fronetics | Sep 6, 2017 | Blog, Content Marketing, Marketing, Strategy
Find the right marketing outsource partner for your business by asking specifically about strategy development, industry experience, and more.
More and more supply chain companies are choosing to outsource their marketing, giving them the flexibility to focus on their core business, while leaving marketing to trusted experts. But before you jump into a partnership, it’s important to remember that not all marketing firms are created equal.
To help you decide if a marketing firm is right for your business, here are 10 questions you should be asking potential marketing partners — and what to listen for in the answers.
10 questions to ask marketing outsource partners
1) How do you develop a strategy?
The word you should be listening for is: individualized. Your marketing partner should build a strategy specifically tailored to your business, based on data, analytics, and your company’s goals.
2) What would my account team look like?
When you outsource your marketing, look for a team of experts that work together to improve the various aspects of your marketing strategy. For example, the person running your social media presence should have specific social media expertise.
3) Do you know my industry?
It’s vitally important that your marketing partner has a deep understanding of your company, your industry, and your customers. Don’t be satisfied with a surface knowledge, or with a marketing firm that doesn’t have personnel that specializes in your industry.
4) How do you measure success?
Your marketing partner needs to have a plan in place to provide you regular and frequent reports showing designated metrics that match the goals of your strategy. For instance, if one of your business’ goals is to increase brand awareness, web traffic and social impressions are two metrics you should be getting reports on every month.
5) What other services do you offer (even if I don’t need them yet)?
Many of Fronetics’ clients start off wanting only one of our services (like social media management), but quickly realize a multi-channel digital strategy would better help them reach their goals. You want to know that, if you need to expand your scope of work to include more services (such as social advertising or video creation), your partner can handle those.
6) Do you offer training?
We’ve all heard the old adage about teaching a man to fish. While it can be hugely beneficial for your business to trust your marketing strategy to the experts, part of a well-rounded strategy includes educating key members of your staff, such as sales personnel, on how the rest of your business’ operations can dovetail with your marketing strategy. A partner who offers workshops or other types of training is a plus.
7) What is your philosophy for content creation?
Listen for a partner who listens to you. If you’re going to outsource content creation, your partner needs to be ready to learn every aspect of your business, its goals, and its philosophies — and to create content that reflects those things.
8) Do you have videography capability?
Even if you don’t think your business needs video content right now, chances are, this new wave content platform will be something you need at some point. You want to find a partner who can easily help you make strides in this area — whether the partner handles video production in house or will manage a third-party vendor for you.
9) What are your goals for my business?
You want a partner who shares your company’s vision. But it’s a bonus if you can find a partner who offers you goals you hadn’t even considered but that make sense for your business.
10) What’s the first thing you’re going to do when I hand over my business’ marketing strategy to your firm?
While it might be exciting to hear an answer like “revamp your entire web presence,” the savvier business listens for something a little different. A partner who assures that they will first seek to analyze, research, and understand every aspect of your unique business will ultimately be more likely to guide you to your goals. Once they know the ins and outs, then it’s time for the revamping!
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by Fronetics | Jul 17, 2017 | Blog, Content Marketing, Marketing
Outsourcing doesn’t have to be an all-or-nothing thing. Considering parsing off these marketing tasks based on internal resources and expertise.
Everyone needs a little help sometimes. That’s particularly true when it comes to B2B marketing. In fact, 52% of B2B marketers attribute stagnancy in success to not having enough time devoted to their marketing programs, and 49% attribute stagnation to content creation challenges.
Outsourcing marketing allows you to focus on insourcing your core competencies while delegating specialized tasks to external experts. And it’s important to note that you don’t have to outsource ALL of your marketing. Choosing several areas beyond your staff’s expertise or that are particularly time-consuming can help you improve your marketing efforts and take stress off an overworked internal marketing team.
Here are seven areas where you might consider outsourcing.
7 marketing tasks to outsource
1) Website development and design
Sure, you could build a perfectly functional website from a template, or have your techy nephew Chris put something together while interning with your company over summer break from college. But this is one area we feel strongly is best left to the pros.
A sleek, modern website that’s easy to navigate makes a big statement about your company. The overwhelming majority of buyers will visit vendors’ websites while researching and making purchasing decisions. The experiences they have while browsing contribute to their overall perception of the companies. Imagine how poor site organization, outdated functionality, or technical problems reflects on your brand.
In addition to creating a well-functioning site, the right developer/designer brings niche specializations to the table as well, such as usability engineering, search engine optimization, and more. Capitalizing on a professional’s knowledge in these areas can make a big difference in web traffic, visitor engagement, and, ultimately, lead generation and sales.
2) Social media management
Social media management sounds easy and fun. But if this task has ever fallen on your plate, you know the exact opposite is true. It can be one of the most time-consuming, frustrating tasks your business faces — and that’s before you realize you have to keep up with all the latest trends and platforms to be effective.
Outsourcing social media management to a knowledgeable partner can free up hours of your day and improve your social engagement and reach. These firms know what works and what doesn’t because they’re active every day on multiple platforms managing accounts for multiple clients.
And it’s not just posting every now and then. A good social media partner will craft and publish original content, but they’ll also curate great content from relevant sources, like industry partners. Outsourcing these tasks to the pros helps build a strong following and brand awareness for your company.
3) Content creation
Blog posts, emails, case studies, white papers, ebooks, webinars, marketing collateral, newsletters — how much content is your staff responsible for creating on a weekly, even daily, basis? Is it the kind of informed, quality material you’re proud of?
Content creation is one of the easiest marketing tasks to outsource. It will immediately give your staff back hours into their days. And the right outsource partner will produce high-quality, SEO-optimized content that will drive traffic, build trust with leads, and persuade buyers.
4) Videography
Video is the hottest content platform right now. I’ve written extensively about the opportunity supply chain and B2B businesses have with video, even if it’s just point-and-shoot iPhone video interviews with subject-matter experts. But professionally produced videos open another level of potential.
There are many firms and individuals that specialize in videography, and you’d be surprised how affordable and quick they can be. Or, some content creation partners also do video or can find a third-party videographer and manage the process for you.
5) Graphic design
This is one area where you really can’t fake it. Professional designers are worth their weight in gold, particularly when you need a professional document or graphic in a crunch. They can turn your documents into beautiful, easy-to-read brochures, or make dry technical data into eye-catching infographics. You may be savvy with Word templates, but they’ve got nothing on the pro designers.
6) E-commerce
Any sort of back-end system will work more smoothly if you are able to outsource the project to an agency already familiar with implementing and running specialized platforms. A smooth and well-thought out e-commerce process without any hiccups leaves customers happy and more likely to return.
7) Strategy and execution
Did you know you can leave marketing strategy to the experts? The right partner will work closely with you to develop a strategy that closely aligns with your business and marketing goals. They can even execute the strategy for you, as well, and then provide you with regular updates on how it’s working. This kind of results-driven approach will ensure you’re stretching your marketing dollars to the fullest extent and getting the kind of results that will grow your bottom line.
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by Fronetics | Jun 28, 2017 | Blog, Current Events, Marketing, Social Media
In June’s social media news, more social media platforms are making changes to benefit businesses who advertise.
June has seen a lot of recent changes in big-name platforms, like Facebook, Instagram and Twitter, that will directly impact the engagement between businesses and potential customers. The trend is to create apps that work harder for paid advertisers, increasing brand awareness for businesses and proving their worth through built-in tracking.
Apple has also been working overtime to keep their products competing with the big players in the social media game. New analytics and introduction of Business Chat are keeping the fruit relevant.
Facebook Rolls Out Two New Ad Campaign Tools for Marketers
Facebook delivered two new options for helping businesses grow: Valued Optimization and Lookalike Audiences. The first, Valued Optimization, “works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically adjusted based on this estimation, allowing campaigns to deliver ads to people likely to spend more with your business at a low cost.” The second, Lookalike Audiences, helps marketers reach people likely to be interested in a business based on people who have visited their site. Read more
Facebook Expands Click to Messenger Ads to Instagram
Facebook continues to expand ways for users to connect directly with businesses. The Click to Messenger ads have been available through Facebook for a while, and now they’re expanding to Instagram. “Instagram Click to Messenger ads let you reach the people you care about on Instagram and engage with them on Messenger.” Read more
Instagram Makes Sponsored Content More Transparent
Last week Instagram introduced a new “paid partnership tag” that will clearly identify sponsored posts on its app. “Partnerships between community creators and businesses are an important part of the Instagram experience, and a healthy community should be open and consistent about paid partnerships.” This new tag will help users determine when posts are influenced by commercial relationships with businesses. Read more
Apple Rolls Out Analytics to Podcast App
During a podcast session at WWDC, the Apple developer conference, Apple announced that its podcast app will now have the ability to give publishers data that tells them just how much of their episodes are actually being listening to. Apple Podcasts app will allow creators to track aggregated data about when users start, stop, and skip within an episode. This data will give podcasts tangible results that were once estimated from the number of downloads a podcast received. Read more
Apple Debuts Business Chat
Business Chat allows real customer service representatives to communicate directly with users through iMessage. According to the Apple Developer site, customers can use this new feature to “find your business and start conversations from Safari, Maps, Spotlight, and Siri.” The Verge reports that “there will be built-in features like Apple Pay and calendar integration, which will allow Business Chat to facilitate purchases without requiring the user to exit the chat.” Read more
Twitter Experiments with New Promotional Features for Sponsored Live Video
After entering into an exclusive partnership with Live Nation, Twitter is experimenting with new features to help promote events featured on LN. New features like an alert that users can set to remind them of the live event or a branded timeline that will put all tweets about the event on one landing page will help strengthen the relationship between Twitter and Live Nation, paving the way for more partnerships with big brands. Read more
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