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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
When short on time, updating old blog posts for SEO makes a lot of sense

When short on time, updating old blog posts for SEO makes a lot of sense

…ibrary of old blog posts is a goldmine for SEO. Content drives traffic and leads long after it was published. A look at our own most-viewed...

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What’s the competition up to? 4 real-life examples of effective marketing strategies

What’s the competition up to? 4 real-life examples of effective marketing strategies

…chnology company leaves no question unanswered, skillfully weaving thought leadership resources and customer testimonials with gratitude to...

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The case for outsourcing content marketing at a time of supply chain disruption

The case for outsourcing content marketing at a time of supply chain disruption

…4 prime reasons organizations opt to outsource content marketing. No other lead generation tactic is more important to technology marketers...

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Key step to moving beyond survival mode: Revising B2B buyer personas

Key step to moving beyond survival mode: Revising B2B buyer personas

…uses to measure success. Is the buyer hoping his or her contributions will lead to a promotion? Is the buyer focused on acquiring a certain...

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Cancellations call for trade show contingency plans (It’s urgent)

Cancellations call for trade show contingency plans (It’s urgent)

…Philadelphia Spring Canceled Trade show contingency plans need to fill big lead generation gap For supply chain and logistics companies...

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Social Media Mistakes Supply Chain Brands Still Make

Social Media Mistakes Supply Chain Brands Still Make

…r company isn’t doing it right. Traditional marketing strategies may be misleading for companies hoping to connect with customers...

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4 Ways Artificial Intelligence Is Impacting the Supply Chain

4 Ways Artificial Intelligence Is Impacting the Supply Chain

…he benefits for the supply chain increases. Aside from efficiency, reduced lead time, and route optimization, PwC’s new report shows...

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How Small Businesses Can Implement Sustainable Supply Chain Practices

How Small Businesses Can Implement Sustainable Supply Chain Practices

…ainability in mind has proven to be a good tactic for efficiency, as well, leading to more precise inventory levels and more accurate...

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How to Use Video on LinkedIn for the Supply Chain

How to Use Video on LinkedIn for the Supply Chain

…n forms with your video on LinkedIn, keep track of which generate the most leads, as well as the quality of those leads. Otherwise, track...

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Amazon: If You Can’t Beat ‘em, Join ’em

Amazon: If You Can’t Beat ‘em, Join ’em

…often keep their online and brick-and-mortar inventory separate, which can lead to a frustrating shopping experience for the customer. I am...

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Facebook Announces New Business Tool, Twitter Tests Topics Shortcut, and More Social Media News for October 2019

Facebook Announces New Business Tool, Twitter Tests Topics Shortcut, and More Social Media News for October 2019

…million active businesses on Messenger, including booking appointments and lead generation workflows. As the new features were announced...

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Are Supply Chain Organizations Neglecting Their Gen X Talent?

Are Supply Chain Organizations Neglecting Their Gen X Talent?

…promotions (58% and 52% respectively). This is unsurprising for the boomer generation, but it is surprising that a generation younger than...

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