Digital marketing for the supply chain has become necessary to position your company to not only be found online, but also to be researched, to be compared, and to be concluded upon. Highlights: Digital marketing uses your website, related social media, and other online industry channels to showcase your industry knowledge and experience. Thought leaders
Case studies are a perfect way to organize and present hard facts about your products and services — and they continue to be one of the most effective types of content out there. A recent study shows that case studies far outperform other types of content. The DemandGen 2017 Content Preferences Survey Report found that 78% of
Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain marketing professional, it’s likely that you spend a tremendous portion of your day researching, creating, packaging, and disseminating content. Your hard work is all about growing brand awareness and building your reputation
If you’re looking to grow brand awareness fast, here are 8 tricks to boost your efforts. Have you ever noticed how some brands seem to have crept into popularity overnight? You’ve never heard of them, and then, all of sudden, they’re everywhere. Their brand awareness has sky rocketed, and they’re achieving every company’s ultimate goal:
As B2B buyers expect customized sales experiences, sellers can use these 3 tips to offer personalization at scale. One of today’s biggest challenges facing B2B sellers is the increasing expectation of personalization as part of the buying experience. The seller’s task of offering personal experiences for all leads is a daunting one, particularly with limited
Today’s B2B buyer’s journey involves more research, more internet searches, and more social media. We’ve said it before: The B2B buying process has changed, and you need to adapt. The vast amount of information available on the internet has afforded buyers a level of self-sufficiency that renders traditional sales models moot. It drives the need
Industrial product buyers are changing how, why, and where they buy. Are you prepared to accommodate their preferences? Distribution has always been an industry built on relationships. The loyal customer favored companies where they developed strong working relationships with a sales representative. But recently distributors have felt a shift in the tide. Buyers have grown
Sales teams can use social media to cultivate relationships with potential buyers, a process called social selling. With the dawn of the social media age and the exponential increase in choices and information available to buyers, we’ve seen a massive shift in the way B2B sales occur. According to the Harvard Business Review, a striking
As buyers spend more time researching vendors online, your business’ digital content should anticipate the questions, problems and needs of your target buyer so that you can make their short list. Want to appeal to — and close sales with — more customers? Your content must speak directly to your target audience’s needs and wants.
Your business should be on social media showing buyers that you know what they want and that your business can provide it. Once again B2B buyers reported that their purchase cycle has increased since last year. That’s in part because they are scrutinizing potential vendors more closely than ever before. Buyers overwhelmingly reported spending more
The benefits of content marketing take more than a few months to come about. Kate Lee, Senior Director of Strategy, recently wrote about a client who was disappointed in a newly adopted content marketing program and ready to quit — certainly they should be seeing more leads and more sales by now, right?! Since the
A recent collection of social media facts and stats offers an interesting look at B2B company and buyer behavior. Last month, Webbiquity published a list of 49 social media facts and stats about user behavior on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. These figures, collected from various studies, offer insight into how people and
