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Digital and content marketing for the logistics and supply chain industries
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4 Metrics to Benchmark Marketing Performance against Your Competitors

4 Metrics to Benchmark Marketing Performance against Your Competitors

May 17, 2018 0 comments

These metrics to benchmark marketing performance will give you insight into how your brand stacks up against your competition. A few months ago, the winter Olympics were in full swing, and Mikayla Shiffrin became the youngest slalom champion in Olympic alpine skiing history. Shiffrin achieved this incredible record, not only working to beat her best

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Video: Use These Metrics to Benchmark Marketing Performance against Your Competitors

Video: Use These Metrics to Benchmark Marketing Performance against Your Competitors

March 28, 2018 0 comments

Here are four metrics to benchmark how your brand stacks up against your competitors and to evaluate the success of your content marketing strategy. Competitive benchmarking is the process of comparing your company’s performance against that of your competitors. You can use various metrics to benchmark what these businesses are doing better than you are

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3 Tools to Help You Benchmark Marketing Performance against Your Competitors

3 Tools to Help You Benchmark Marketing Performance against Your Competitors

March 2, 2017 0 comments

These online benchmarking tools can give you insight into how your industry peers are performing on social media, in keyword searches, and more. Senior Director of Strategy Kate Lee recently wrote about the importance of benchmarking your marketing performance against your competitors. To define success within your market and industry, you need to look outside

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Social Benchmarking: How You Know You’re Killing It on Social Media

Social Benchmarking: How You Know You’re Killing It on Social Media

January 31, 2017 0 comments

Rival IQ’s Danica Benson discusses the importance of social benchmarking and offers three steps for getting started. This guest post comes to us from Danica Benson, marketing communications manager at Rival IQ.  Imagine you’re on a little league baseball team. You’re up to bat. You swing and hit, sending the ball far over the second baseman’s

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Why you need to benchmark your marketing performance against your competitors

Why you need to benchmark your marketing performance against your competitors

January 12, 2017 0 comments

Competitive benchmarking should be part of your data-driven marketing strategy. In August 2016, Elaine Thompson claimed the mantle of world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time. Thompson and Phelps achieved these incredible feats by continuously pushing themselves to do better. To do this, they not only tracked and

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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