Companies in the supply chain and logistics industries should take note of these 4 trends that are gaining traction as we move into 2018. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for 2018. As the founder of CMI, Pulizzi dedicates his time discussing how
Marcus Tober, Searchmetrics founder, suggests three key ways to make your content more relevant and to improve your SEO visibility. We talk a lot about the importance of content, like here and here. Content is everywhere, and companies are working hard to continually produce new content. But not all content is created equal. Searchmetrics founder
Use these four tips to earn high-quality backlinks that will boost your company’s search engine ranking. It’s no secret that backlinks can help your search engine rankings. Backlinks are any link on another website that points (or links) back to your website. Since the 1990s, search engines have used backlinks as a bit of a
Use the first months to lay a solid foundation for your content marketing program so it can begin generating leads and sales. So you decided it was time to jump into the content marketing game. You’ve been crafting the perfect content. You’re posting on a regular basis. You’ve identified your target audience and have been
Outsourcing doesn’t have to be an all-or-nothing thing. Considering parsing off these marketing tasks based on internal resources and expertise. Everyone needs a little help sometimes. That’s particularly true when it comes to B2B marketing. In fact, 52% of B2B marketers attribute stagnancy in success to not having enough time devoted to their marketing programs,
Follow these steps to equip your content writers with all the institutional knowledge and background information they need to create top-quality content. Content drives consumers to your website, convinces them of the quality of your products/services, and ultimately helps convert those leads into customers. So, it goes without saying, the people writing your content are pretty
YouTube creators focus on audience engagement, as opposed to branding, which helps them organically grow an authentic loyal following. I recently watched a video from Truly Social President and Founder Tara Hunt about the genius of YouTube creators. She offers truly valuable insight into why people with little technology and resources have been more successful
Interesting, original content is central to brand building for the supply chain and beyond. What do Donald Trump, Kim Kardashian West, and Dan Rather have in common? Like ‘em or hate ‘em, they’ve each amassed an enormous organic following on social media. It doesn’t matter when or where they post it; these celebrities have proven
Use these two strategies to help your blog generate leads faster. Creating quality content for your blog that educates and engages consumers takes significant investment and resources. But, unfortunately, blog posts usually don’t deliver the immediate ROI that many companies are looking for. A blog is an excellent lead-generation tool. But, as I’ve written about
![The Role of Content in the Logistics & Supply Chain Industries [Infographic]](https://www.fronetics.com/wp-content/uploads/2017/02/role-of-content-370x185.jpg)
Nearly 80% of logistics and supply chain companies consider content an effective tool for their businesses. We often use this space to talk to the logistics and supply chain industries about content marketing. Some companies are surprised to learn that this modern marketing method can be so effective for their business. The truth is, content
Ask yourself these six questions to see if you could be attracting more leads by writing better content. All too often, marketers fall into the trap of sacrificing quality for quantity in their content writing efforts. It’s an easy mistake to make — the pressure to produce a constant stream of content can naturally lead to
![Outsourcing Content Marketing: 13 Stats You Should See [Infographic]](https://www.fronetics.com/wp-content/uploads/2017/01/outsourcing-content-marketing-370x185.jpg)
Thinking of outsourcing content marketing? This infographic illustrates how other B2B marketers are handling content creation. Plan. Create. Distribute. Repeat. Does the constant creation of content feel like a drain on your resources? Do you feel like the content you’re publishing isn’t on par with the standards of your business? Do you dread the days
