The benefits of a B2B blog are too important to overlook. Plus: Three companies that excel at content creation. If your company blog has gone the way of the bears in winter, there is good reason to bring it back to life. That stale page on your website is more important than may realize. When
Artificial intelligence is reshaping the way we live and do business. But can robots replace humans when it comes to content creation? Highlights Artificial intelligence is already creating content. Some analysts predict that human writers will become obsolete in time. At least for now, there are aspects of human-generated content that robots can’t replicate. What
If you’re trying to build a YouTube audience, you’ll need equal parts strategy, creativity, concision, and valuable subject matter. Highlights: Strategy and creativity are top priorities. Keep content short and sweet for maximum impact. Offer value to your audience rather than a sales pitch. An increasing percentage of search traffic is perusing YouTube for information,
The best way to come up with creative and engaging content is to think outside the box and sometimes, take risks. Here are 4 rules to break to produce truly creative content. Highlights: Throw out the template approach to content and start thinking about what makes you stand out. Don’t be afraid to showcase what you
Here’s why manufacturing marketers should skip the sales pitch and create content that prioritizes the needs of their target audience. Highlights: Research indicates that only about half of manufacturing marketers are prioritizing their audience’s needs when creating content. Inbound marketing (like content marketing) is more effective than outbound marketing for B2B businesses. A documented strategy
Here are our thoughts on how often your company should blog, including challenges and ways to overcome them. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. Blogging is a large part of the foundation of your content marketing strategy. If it’s
Supply chain marketers can use marketing automation to drive efficiency and be more successful in earning and converting leads. Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content, and — in the process — save marketers’ time and effort. Supply chain
Use these 4 steps to determine the topic clusters that will be best for driving organic traffic to your business’ website. You’ve determined your pillar content and written your pillar pages. Now what? It’s time to develop topics clusters. Topic clusters show search engines that your website contains breadth and depth on a particular subject,
Users will see less content from businesses, brands, and media, so you need to adjust your strategy to appear on your followers’ Facebook News Feed. Mark Zuckerberg once again rocked the world on January 11 — at least for businesses — when he announced that Facebook News Feed was evolving to include less public content,
Using topic clusters and pillar content instead of trying to rank for a short list of keywords will boost your search engine rankings and improve user experience. This week, in our ongoing Writing for SEO series, we’re looking at topic clusters and pillar content. Our previous two posts explored how search engines are changing, and
Those writing for SEO need to be conscious of how users are being more conversational in their search queries and how search engines are analyzing phrases over keywords. This is part two of a four-part series about writing for SEO for supply chain marketers. Last week, we kicked off our Writing for SEO series by
In part one of a four-part series on writing for SEO, we address how search engines and the search landscape have changed recently. Content marketing has seen a lot of changes in the past few years. These changes are largely results of the rapidly evolving search landscape, as well as a seismic shift in the
