Use these strategies to help your business generate revenue with content. One of the biggest challenges inherent to content marketing is measuring how writing blog posts and posting on social media equals a revenue stream. I know I write over and over again in this space about how content marketing is one of the most
![12 Steps to an Effective Content Strategy for the Supply Chain [Slideshow]](https://www.fronetics.com/wp-content/uploads/2017/06/12-steps-to-an-effective-content-strategy-1-370x185.jpg)
Learn how to stand out from the crowd with a content strategy that drives profitable customer action. According to a survey of supply chain and logistics marketers by Fronetics, 86% are using content as a marketing tool. Respondents report using content marketing primarily in order to: Increase brand awareness (96%) Generate leads (83%) Establish the
Get the tools you need to create and implement a content marketing strategy that drives profitable customer action for your business. Content marketing can be an incredibly effective tool for attracting customers and growing a business. But it ain’t easy. In fact, logistics and supply chain companies report creating and executing an effective content marketing
Earlier this year, when Fronetics Strategic Advisors set out to explore the role of content within the logistics and supply chain industries, a full 86% of the companies we surveyed reported using content as a marketing tool – their primary goals being to build brand awareness and generate leads. Remarkably, more than three quarters of
