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Digital and content marketing for the logistics and supply chain industries
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How Social Media Analytics Are Failing in An Increasingly Visual Climate

How Social Media Analytics Are Failing in An Increasingly Visual Climate

June 19, 2019 0 comments

As the internet is increasingly dominated by visual content, social media analytics are failing to keep up. Highlights: Most social media analytics tools are purely text-based. Even tools that analyze images are costly and offer limited insights. We predict that machine learning capabilities will improve and the gap between analytics capability and brands’ needs will

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What’s the Best Degree for Supply Chain Management?

What’s the Best Degree for Supply Chain Management?

January 30, 2019 0 comments

Supply Chain skills have never been in more demand and the work has never been more interesting. Here’s a look at the best degree for supply chain management. Highlights: Today’s supply chain professionals need to be well-versed in data analysis, presentation skills, negotiation skills, project management skills. Individual career objectives and educational options can help

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Supply Chain and Marketing/Sales Are AI’s First Big Opportunities for Business Use

Supply Chain and Marketing/Sales Are AI’s First Big Opportunities for Business Use

November 13, 2018 0 comments

The results are in: Artificial intelligence (AI) has significant value for many business sectors. But what are the most effective ways to apply AI to your supply chain management company? Executives of many leading companies are looking for ways to integrate AI into their operations. A recent McKinsey & Co. study estimates that 40% of

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Video: Focus on Conversions or Building Traffic First?

Video: Focus on Conversions or Building Traffic First?

October 29, 2018 0 comments

What’s more important: prioritizing conversions or building traffic? The simple answer is both. Here’s why you need to balance your efforts for the best results. The argument for building traffic or optimizing for conversions has no end. Like we stated in our earlier post, it’s a chicken-and-egg style debate. If you don’t optimize for conversions,

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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