Don’t risk ruining your open rates by committing these 5 email subject line crimes. Email marketers, beware: If you’re tasked with writing compelling emails to capture online customers, the subject line — the headline of your message — is the first and main spot to grab the viewer’s attention. But, while a cleverly written subject
Research shows that marketers are wasting valuable time and resources reinventing the wheel when it comes to email marketing. Email marketing can be a challenge — to say the least. The constantly changing email landscape, marketing trends, and privacy regulations can make staying on top of your email game very tough. The Litmus 2017 State
Use this checklist to make sure your marketing emails don’t end up in your customers and prospects’ spam folders. When celebrities make the headlines, it’s normally for far more salacious reasons than a patent award. But for Kevin Spacey and his longtime producing partner Dana Brunetti, that’s exactly what’s got people talking. The pair was
Are your marketing emails annoying your customers and prospects? We’ve all felt it: the visceral annoyance on opening an email — because it’s the fifth one from the same company in two days, or because it’s packed with hyperbole or an off-putting sales pitch. As it turns out, recent research has shown that this reaction
Companies dedicate enormous resources to ramping up email marketing programs around seasonal pushes, like the holidays. But do they actually get more customers? We all know the feeling — how the office buzzes, the anticipation starts to build. Busy season is around the corner, and your team is getting ready for the big push to
For better email marketing results, be sure to tap your big data
To truly gauge the effect of variations in frequency of marketing emails, evaluate the cumulative metrics as well as per-message statistics. How often does your company send marketing emails? Perhaps you’ve wondered if ramping up the number of messages you send to your database may generate more purchases. But you don’t want to cross the
Transactional emails offer prime real estate for driving further customer engagement or action. Your business probably invests a lot of time and effort creating marketing emails to send to your prospects and consumers. But have you thought much about the content of your confirmation and thank you emails? New findings from IBM Marketing Cloud’s 2016
As the prevalence of smartphones increases, businesses must consider how their emails appear on mobile devices. You may have created a marketing email masterpiece, but how will it look when someone reads it on a cell phone? This is a very real concern, considering that 56% of email opens occur on mobile devices. The ubiquity
These tips will help you optimize your marketing emails to improve open rates. Are you spending time creating marketing emails that nobody opens? Today, everyone’s inbox is inundated with social media notifications, contests and giveaways, and marketing emails from every company they have even considered buying from in the last five years. How do you
If you watch enough romantic comedies, you’ll start to recognize a pattern. It goes something like this: Boy meets girl. Girl meets boy. Movie follows antics of girl + boy, winding its way through the (oftentimes hairy) narrative. Throughout the movie we see the main characters discover what’s attractive, appealing, or annoying about the other.
