February 25, 2016 0 comments

The most efficient lead-generation strategy includes a way to capture potential customers’ information. An effective lead-generation campaign requires several different strategic layers. Firstly, you must entice potential customers with an exclusive, high-value offer — like ebooks, whitepapers, free consultations, product demonstrations, or discounts. A clear, highly visible call to action (CTA) or two can help ensure they

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