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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

Fronetics Offers Comprehensive Digital and Content Marketing Services

April 6, 2016 0 comments

Fronetics Strategic Advisors helps clients increase brand awareness, foster meaningful customer engagement, and grow business. Fronetics Strategic Advisors is a management consulting firm focused on identifying and executing areas for growth and value creation for our clients. We are unique in that we use a data-driven approach to align marketing programs with business objectives and

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Fronetics uses content marketing to drive results and help businesses grow

August 27, 2015 0 comments

Content marketing has become a key marketing strategy for many businesses. Statistics show that content marketing generates three times more leads than traditional marketing methods – and those leads cost an average of 62% less. At Fronetics, we’ve built our content marketing services around one goal – helping our clients grow. We’re harnessing the power

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Fronetics Strategic Advisors Launches Facebook Page

July 30, 2015 0 comments

For decades, companies have relied on the recommendations of friends and family to acquire new customers and grow sales. Social media is now transforming how these recommendations are shared and given companies a way to directly interact with customers. With more than 1.9 billion monthly active users, Facebook is helping businesses amplify their marketing efforts

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Procurious names Fronetics’ Kate Lee as one of the most influential in procurement

December 10, 2014 0 comments

Kate Lee, the senior director of research and strategy at Fronetics Strategic Advisors, has been named by Procurious as one of the 24 Most Influential People in Procurement. The online business network for a new generation of procurement and supply chain professionals compiled the list to show who “you should be connecting with.” Kate said

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Why you need to network now

November 19, 2014 0 comments

Networking is often thought of as a (dreaded) job search action item.  However, thinking about networking in this manner will leave you at a disadvantage.  Networking is an action item necessary for your professional and personal growth. Those who view networking as more than just a job search must, gain a competitive edge over those

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It’s not all about you. Why content curation matters.

April 29, 2014 0 comments

Content will help you grow your business; by creating and distributing valuable and relevant content in a strategic and consistent manner you can drive profitable customer action.  But, it’s not all about you.  It’s not all about the content you and/or your business creates.  Here’s why content curation is an essential component of a successful

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Why content is king and your business should take an oath of alliance to the kingdom

April 1, 2014 0 comments

In the 1970s people were exposed to an average of 2,000 ads per day.  Today we are exposed to more than 5,000 ads per day.  The barrage of ads has resulted in buyers tuning them out. With buyers no longer paying attention to ads, businesses need to adjust how they find and engage new prospects,

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How social media can make David a formidable challenge to Goliath

March 24, 2014 0 comments

3PL provider Coyote Logistics is one of the fastest growing companies in North America. The company’s incredible growth (five-year growth: 3,585 percent) and tenacious spirit has not gone unnoticed. Forbes included Coyote in its list of Most Promising American Companies; Supply & Demand Chain Executive listed Jeff Silver, Coyote CEO, as one of their “Pros

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How demand generation can grow sales

March 18, 2014 0 comments

Rather than focus sales efforts on seeking out prospects and making cold calls re-focus your efforts so that the emphasis is on demand generation. Why?  Demand generation shortens the sales cycle and increases sales opportunities by nurturing and engaging potential customers.  Moreover, demand generation is a commitment to long-term customer relationships. Demand generation builds and

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Google Analytics is a goldmine of information; mine it

March 11, 2014 0 comments

How people access your website and navigate your website can provide you with a lot of information not only about your website’s visitors, but also about your company and the products and services you provide.  Unfortunately, many companies don’t know that this information exists and therefore they leave a wealth of strategic data unexamined.  The

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Innovate faster. Innovate better. Social media as an innovation engine

March 4, 2014 0 comments

Innovation is a powerful way to drive growth.  However, traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth.  The traditional siloed approach to R&D is too insular for today’s rapidly changing economic environment.  Moreover a top-down approach to R&D no longer works given

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3 Reasons Why Your Business Should Use Twitter

February 25, 2014 0 comments

Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter: 1.       Be Found When business consumers are searching for products and services, they typically start online.   According to a recent study by Pardot, 72 percent

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Newburyport, MA 01950

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Recent Posts
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7 skills logistics leaders will need to manage the digital supply chain
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