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Digital and content marketing for the logistics and supply chain industries
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When short on time, updating old blog posts for SEO makes a lot of sense

When short on time, updating old blog posts for SEO makes a lot of sense

July 14, 2020 0 comments

Your company blog can be a goldmine for search engines. These strategies will give your old blog posts an SEO boost — without days of work.  When time and resources are in short supply, use them well. That leads us to your company blog. One of the quickest ways to get search engines to pay renewed attention to your website is to update old blog

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Video: How to Measure Brand Awareness in the Packaging Industry

May 8, 2019 0 comments

Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Highlights: Use tools, like SharedCount, to track the number of times a piece of your content has been shared across different social media platforms. Use the analytics from blog

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4 Metrics to Benchmark Marketing Performance against Your Competitors

4 Metrics to Benchmark Marketing Performance against Your Competitors

May 17, 2018 0 comments

These metrics to benchmark marketing performance will give you insight into how your brand stacks up against your competition. A few months ago, the winter Olympics were in full swing, and Mikayla Shiffrin became the youngest slalom champion in Olympic alpine skiing history. Shiffrin achieved this incredible record, not only working to beat her best

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5½ Tips for Optimizing Historic Blog Content

5½ Tips for Optimizing Historic Blog Content

May 10, 2018 0 comments

An important part of your content strategy should be optimizing historic blog content to ensure it’s attracting as much traffic as possible. We all know that creating original content on a regular basis is important to improving SEO and attracting organic traffic to your website. But, here’s a surprise: Most of your traffic will come from older

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Video: Writing for SEO Tips

Video: Writing for SEO Tips

March 29, 2018 0 comments

Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. We just wrapped up a detailed series on how SEO is changing and what that means for those of us trying to reach potential customers in the digital world. Writing for SEO

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7 Search Engines Changes that Affect Your SEO: Infographic

7 Search Engines Changes that Affect Your SEO: Infographic

February 19, 2018 0 comments

Search engines are evolving, and these changes will have big impacts on how searchers find your content. Here are 7 changes that will affect your SEO. Internet users are changing how they search, and in response, search engines are changing how they rank content. Newer, more sophisticated algorithms have had big impacts on SEO rankings

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A New Way to Think about Writing for SEO in Today’s Changing Search Landscape

A New Way to Think about Writing for SEO in Today’s Changing Search Landscape

February 5, 2018 0 comments

Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. Here’s what you need to know. I’ve just completed a really detailed, often-complicated series about writing for SEO in today’s changing search landscape. I hope you read all four posts and now

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Writing for SEO: People Are Changing How They Search

Writing for SEO: People Are Changing How They Search

January 10, 2018 0 comments

Those writing for SEO need to be conscious of how users are being more conversational in their search queries and how search engines are analyzing phrases over keywords. This is part two of a four-part series about writing for SEO for supply chain marketers. Last week, we kicked off our Writing for SEO series by

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Writing for SEO: Search Engines Are Changing

Writing for SEO: Search Engines Are Changing

January 3, 2018 0 comments

In part one of a four-part series on writing for SEO, we address how search engines and the search landscape have changed recently. Content marketing has seen a lot of changes in the past few years. These changes are largely results of the rapidly evolving search landscape, as well as a seismic shift in the

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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