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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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    • Careers
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10 Creative Ways to Generate Leads with Content and Beyond

10 Creative Ways to Generate Leads with Content and Beyond

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Try these out-of-the-box ideas for content and other tactics that can help you generate leads. Generating new leads and growing your business is imperative to a business’s viability. Referrals from current customers are a strong option for growth, but often they aren’t enough to keep a business thriving. Generating leads is tough work. Creating cold

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Lead Generation Strategy: After the Trade Show

Lead Generation Strategy: After the Trade Show

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Follow these four steps after the trade show to ensure you’re getting the most out of your lead generation efforts. This is the third installment in our three-part series about generating leads around a trade show. After some busy days, the trade show has finally wrapped up. It is easy to get caught up with

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Lead Generation Strategy: Attending the Trade Show

Lead Generation Strategy: Attending the Trade Show

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Follow these four steps during the trade show to ensure you’re getting the most out of your lead generation efforts. This is the second installment in our three-part series about generating leads around a trade show. As you enter the convention center, you feel confident in your preparation for the trade show. You have been

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Lead Generation Strategy: Preparing for the Trade Show

Lead Generation Strategy: Preparing for the Trade Show

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Follow these four steps ahead of the show to ensure you’re getting the most out of your lead generation efforts. This is the first installment of a three-part series about generating leads around a trade show. As thousands of us prepare for our travels to Chicago to attend ProMat 2017, many are wondering: How can

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Will Blogging One More Time per Week Really Make a Difference?

Will Blogging One More Time per Week Really Make a Difference?

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A supply chain company published one more blog post per week and gained a new customer in one month. Companies in the logistics and supply chain industries have been hesitant to adopt digital and content marketing because they are unsure about the benefits. We hear it all the time: Who is going to read a

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Generate Leads Faster with Your Blog: Two Tips for the Supply Chain

Generate Leads Faster with Your Blog: Two Tips for the Supply Chain

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Use these two strategies to help your blog generate leads faster. Creating quality content for your blog that educates and engages consumers takes significant investment and resources. But, unfortunately, blog posts usually don’t deliver the immediate ROI that many companies are looking for. A blog is an excellent lead-generation tool. But, as I’ve written about

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Want More Leads? Write Better Content.

Want More Leads? Write Better Content.

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Ask yourself these six questions to see if you could be attracting more leads by writing better content. All too often, marketers fall into the trap of sacrificing quality for quantity in their content writing efforts. It’s an easy mistake to make — the pressure to produce a constant stream of content can naturally lead to

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How Long Will It Take for My Blog to Generate Leads?

How Long Will It Take for My Blog to Generate Leads?

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Time can be a blog’s best friend when it comes to gaining leads, but there are a few things you can do to accelerate lead-generation efforts. Patience is a virtue, but it’s a particularly difficult one to mind when you’re trying to get your business off the ground. Whether you are just starting out, are

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Want More Leads? Focus on Brand Awareness.

Want More Leads? Focus on Brand Awareness.

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Why brand awareness is important to growing your business The singular goal of most companies that contact Fronetics is to generate more leads — today. This is not surprising in that leads are necessary to generate sales, and sales are necessary to revenue generation and to growth. What is surprising is the number of companies

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Top 5 Sales and Lead Generation Posts of 2016

Top 5 Sales and Lead Generation Posts of 2016

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At Fronetics, we work with companies in the logistics and supply chain industries to create and execute digital and content marketing strategies.  Understanding the sales processes of our clients, working closely with sales, and developing effective lead generation strategies is at the heart of what we do. Here are our 5 most read sales and lead

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How Pay-Per-Click Helped This Company Get 54 Leads

How Pay-Per-Click Helped This Company Get 54 Leads

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Company X also saw web traffic grow by 180% in 90 days by using Google AdWords and Facebook Ads. Sometimes our clients can be a little hesitant to try pay-per-click advertising. Take Company X, for example. Company X’s target customer fits a very particular profile, in terms of geography, income, and age. Because of those

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How to Get More Web Traffic, Leads, and Customers

How to Get More Web Traffic, Leads, and Customers

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Content marketing can help your organization amplify its efforts to drive traffic, improve conversion rates, and increase sales. A recent survey of over 4,500 marketers at organizations around the globe found that converting leads to customers (74%) and growing traffic to their websites (57%) were their companies’ top marketing priorities. Perhaps not surprisingly, these marketers

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