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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

Content Marketers: Don’t Fire Your Sales Staff

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Content marketing can help with lead generation and nurturing, but your business still needs a solid sales staff to close deals. Content marketing helps generate a steady influx of quality leads and provides relevant information to prospects as they move down the sales funnel. Content can even help close a deal. But forget any notion about

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Most B2B Buyers Use Social Media in Their Research

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Your business should be on social media showing buyers that you know what they want and that your business can provide it. Once again B2B buyers reported that their purchase cycle has increased since last year. That’s in part because they are scrutinizing potential vendors more closely than ever before. Buyers overwhelmingly reported spending more

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Don’t Let That Lead Die!

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Sellers must engage in speedy, personalized, knowledgeable conversation with potential customers to convert leads into sales. Leads are only valuable if they convert into customers. So, generating quality leads is only half the battle. You need a sales team that knows how to resuscitate a lead, nurture it, and, ultimately, turn it into a customer. Demand

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For Manufacturers, a Documented Content Marketing Strategy is the Key to Success

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A recent report produced by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, found that 81% percent of B2B manufacturers in the United States use content marketing.  The same report found that the majority of manufacturers do not believe their organization is effective at content marketing. What are organizations who are not effective missing

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Drive Traffic and Conversions through Review Sites

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B2B organizations are leveraging review sites to increase organic traffic and conversion rates. Here’s how. Consumers regularly turn to review sites to research products and services before they buy. But did you know that businesses can leverage this behavior to increase organic traffic and drive conversions? B2B organizations are joining third-party review sites precisely for

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Why 88% of B2B Marketers Use Social Media

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Here are three of the top benefits of social media for businesses in the supply chain and logistics industries. We know that the majority of businesses participate in social media — in fact, a dominant 88% of B2B marketers report using these platforms as part of their marketing programs. Large corporations, small businesses, and those

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Should My Business Be on Social Media?

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In today’s digital world, it is amazing that many businesses, particularly those in the supply chain and logistic industries, are still questioning whether they should be on social media. The simple answer is yes — social media channels are the ideal place to brand, market, and grow your business. Here are five reasons why your company

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Ignoring Social Media is like Declining an Invitation to an Important Business Event

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Fronetics’ social media training offers basic instructions on how you can help your company get invited, show up, and make a good impression with customers online. What if you were told that a number of potential customers all visit the same place to chat and get to know businesses like yours before they choose to

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When to Contact a Lead (Hint: Earlier Than You Think)

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Engage your leads early in meaningful dialogue to improve your chances of conversion. Your strategic marketing plan is generating a steady influx of quality leads, so closing sales should be easy, right? Only if you are contacting your leads early enough in the sales cycle. Leads become sale opportunities if they are approached like a

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Why You Need Content

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Content drives business growth, builds customer loyalty, and helps nurture leads. One of the best ways to market your business today is to plant the seeds that will generate new customers tomorrow. Enter, content marketing: a long-term solution that helps businesses build brand awareness, grow their audience, and generate new leads and sales. Most companies,

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Don’t Rush Your Relationship with Content Marketing

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The benefits of content marketing take more than a few months to come about. Kate Lee, Senior Director of Strategy, recently wrote about a client who was disappointed in a newly adopted content marketing program and ready to quit — certainly they should be seeing more leads and more sales by now, right?! Since the

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Get the Most Out of MODEX: Nurture Leads with Social Media

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Employ a content and social marketing strategy to nurture leads you meet during MODEX. Hundreds of potential customers will be heading to Atlanta next week for MODEX, and you’re gearing up to gain lots of new business. That is, you and over 800 other exhibitors are hoping to gain lots of new business. So how

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