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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

In converting leads to customers, speed counts

September 30, 2014 0 comments

Are your sales reps as sold on your leads as you are? In theory, it seems straight forward: You write engaging blog posts; you spread your unique as well as curated content via appropriate social media channels; you include calls to action; you watch your prospects take the bait; and, finally, you hand off a

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Grow your business. Request your free marketing assessment

September 17, 2014 0 comments

At Fronetics we work with companies within the supply chain and logistics industries to reach their business and marketing goals.  We work with our clients to identify and execute strategies that produce results.  As discussed in a previous post, too often I see companies who have invested time and money into developing a B2B inbound

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Why your B2B inbound marketing strategy isn’t working

September 16, 2014 0 comments

I work with companies from the supply chain and logistics industries to identify and execute strategies that will grow their business.  Too often I see companies who have invested time and money into developing a B2B inbound marketing strategy and have fallen flat.  Here are six reasons why inbound marketing strategies tend to fail: The

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How to write a B2B case study that generates leads

August 26, 2014 0 comments

A 2013 survey of B2B marketers by LinkedIn found that when it comes to lead generation, customer testimonials and case studies are considered the two most effective content marketing tactics.  Why are customer testimonials and case studies so effective?  Because they are content that is valued and trusted by B2B buyers. How can you write a

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What you need to know about social media ROI

April 10, 2014 0 comments

Return on investment (ROI) is not a metric which is well suited to measuring the value participating in social media can bring to a company.  And, unfortunately, there is no distinct metric or formula that can completely capture the impact, value, and ramifications of participating.  Because of this, many companies choose not to participate in

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Content is king, but distribution is queen and she wears the pants

April 7, 2014 3 comments

Content is king.  By creating and distributing valuable and relevant content in a strategic and consistent manner you will be able to create demand for your products and services and will be able to drive profitable customer action.  That being said, while content is king, content doesn’t go far (actually it goes nowhere) without distribution. 

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Not participating in social media? Here are 4 reasons why you need to start – today

January 29, 2014 0 comments

There is much more than meets the eye when it comes to social media marketing. From expanding corporate communications to learning valuable information about consumers, social media has benefits that help businesses grow and expand their reach.  Here are four powerful reasons why your business needs to incorporate social media into your marketing strategy: 1.

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Social Media and the Logistics and Supply Chain Industries

January 28, 2014 0 comments

Social media and social media technologies have rapidly changed the way companies do business across every type of industry. Social media brings businesses closer to their customers, provides a platform for communication and building thought leadership, and when executed properly it can help drive business and provide a significant return on investment. Businesses that ignore

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Newburyport, MA 01950

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