frologoknockoutbolderJulyfrologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
Close
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

Cerasis talks content marketing and social media

May 6, 2014 2 comments

This is the first in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis.  Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. The purpose of this series of blog posts is to give others in our industry and especially those in the manufacturing industry,

Learn more

It’s not all about you. Why content curation matters.

April 29, 2014 1 comments

Content will help you grow your business; by creating and distributing valuable and relevant content in a strategic and consistent manner you can drive profitable customer action.  But, it’s not all about you.  It’s not all about the content you and/or your business creates.  Here’s why content curation is an essential component of a successful

Learn more

Infographic: How to grow your business with content

April 23, 2014 0 comments

Content infographic: how to grow your business with content    

Learn more

When it comes to content you don’t need to go it alone: what to consider when outsourcing content

April 21, 2014 0 comments

When it comes to content your company doesn’t need to go it alone.  Not only is it possible to outsource content, for many companies it may be the best solution.  Here is how to determine if outsourcing content is right for your company, and what your company needs to consider when looking for an outsource

Learn more

10 free tools to help you measure your social media ROI

April 16, 2014 0 comments

For every blog post, tweet, and Facebook update, you should ask yourself: Who is listening? Without a comprehensive social media strategy, your message may be getting lost in the chatter. There are a number of tools that will help you monitor your online influence and, effectively, make the necessary adjustments to ensure your efforts are

Learn more

Content is king, but distribution is queen and she wears the pants

April 7, 2014 3 comments

Content is king.  By creating and distributing valuable and relevant content in a strategic and consistent manner you will be able to create demand for your products and services and will be able to drive profitable customer action.  That being said, while content is king, content doesn’t go far (actually it goes nowhere) without distribution. 

Learn more

Why content is king and your business should take an oath of alliance to the kingdom

April 1, 2014 3 comments

In the 1970s people were exposed to an average of 2,000 ads per day.  Today we are exposed to more than 5,000 ads per day.  The barrage of ads has resulted in buyers tuning them out. With buyers no longer paying attention to ads, businesses need to adjust how they find and engage new prospects,

Learn more

How social media can make David a formidable challenge to Goliath

March 24, 2014 0 comments

3PL provider Coyote Logistics is one of the fastest growing companies in North America. The company’s incredible growth (five-year growth: 3,585 percent) and tenacious spirit has not gone unnoticed. Forbes included Coyote in its list of Most Promising American Companies; Supply & Demand Chain Executive listed Jeff Silver, Coyote CEO, as one of their “Pros

Learn more

How demand generation can grow sales

March 18, 2014 0 comments

Rather than focus sales efforts on seeking out prospects and making cold calls re-focus your efforts so that the emphasis is on demand generation. Why?  Demand generation shortens the sales cycle and increases sales opportunities by nurturing and engaging potential customers.  Moreover, demand generation is a commitment to long-term customer relationships. Demand generation builds and

Learn more

Google Analytics is a goldmine of information; mine it

March 11, 2014 0 comments

How people access your website and navigate your website can provide you with a lot of information not only about your website’s visitors, but also about your company and the products and services you provide.  Unfortunately, many companies don’t know that this information exists and therefore they leave a wealth of strategic data unexamined.  The

Learn more

Innovate faster. Innovate better. Social media as an innovation engine

March 4, 2014 1 comments

Innovation is a powerful way to drive growth.  However, traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth.  The traditional siloed approach to R&D is too insular for today’s rapidly changing economic environment.  Moreover a top-down approach to R&D no longer works given

Learn more

3 Reasons Why Your Business Should Use Twitter

February 25, 2014 0 comments

Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter: 1.       Be Found When business consumers are searching for products and services, they typically start online.   According to a recent study by Pardot, 72 percent

Learn more

…23456
Follow Us
Subscribe to our blog
Categories
Archives
July 2022 
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
Contact Us

P.O. Box 593
Newburyport, MA 01950

978-499-9988
[email protected]

Our Brands
Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
© 2022 · Fronetics