The logistics of Boston’s snow #snowpocalypse For the past three weeks we have been pretty much like this: shovel, snow blow, tackle commutes, juggle school cancellations, repeat. Charlotte Wilder expressed the sentiments of many when she penned A Breakup Letter to Snow From the City of Boston. 95.7 inches of snow within 3 weeks is
Think inbound marketing isn’t for the supply chain and logistics industries? Guess again. Here are 5 reasons companies in the supply chain and logistics industries need inbound marketing. Companies within the supply chain and logistics industries tend to disregard inbound marketing. The reason being they do not think inbound marketing will prove successful. The common objection
Share your experience with the use of content within the logistics and supply chain industries. The amount of content on the internet is astounding, and it is growing by the second (check out One Second on the Internet). 93% of B2B companies are using content marketing and are thereby contributing to the increasing amount of
Individuals within the logistics and supply chain industries want to learn more about social media ROI. A recent survey conducted by Fronetics found that 81 percent of respondents reported that information on proving social media ROI would be helpful to their company. Proving social media ROI can seem impossible, but it is not if you put the
Leads are essential to the growth of your business. Social media is an effective way to find new leads. Social media allows you to find new leads by doing something called social prospecting. Social prospecting is the art of searching the social web, identifying potential prospects for your business, and engaging them in a manner
Keychain Logistics has made two bold promises. The company has promised truckers that they will never drive empty again and has promised shippers that Keychain will improve their bottom line. Can the company deliver on these promises? Who is Keychain Logistics? Keychain is a leading transportation provider enabling businesses to directly engage carriers, track shipments, and
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Regularly tracking your relationship with your suppliers and their performance toward your expectations is critical to ensure the success of your business. One mechanism for tracking this is the supplier scorecard. A
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. By now we have all heard the story of GM’s faulty ignition switches that are being linked to thirteen deaths and thirty one front-end collisions. The ignition switches in car models: Chevy
Many companies within the logistics and supply chain industries are stuck on the social media starting line. The reason – “they can’t get past the word ‘social’ and the perception it creates.” The reality is that social media is a tool that can be utilized to create value and grow your business. Over the next
Some companies within the logistics and supply chain industries have chosen to participate in social media while others have not. Why have some companies chosen not to participate while others have decided to participate? What social networks do companies within the logistics and supply chain perceive to provide the most value to their business? What
This is the third in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis. Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. Now that you know about how to create a strategy, you have to execute it. This means content creation, content curation, and using the best
This is the second in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis. Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. #1: What are your Marketing Objectives? The following were the marketing objectives we decided for the Cerasis marketing strategy: Create a consistent marketing program of
