![Supply chain marketing during Covid-19: The risk of cutting back](https://www.fronetics.com/wp-content/uploads/2020/05/F-risk-1-370x185.png)
Supply chain marketing during Covid-19: The risk of cutting back
So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to describe the situation that supply chain companies have experienced lately. The Covid-19 pandemic threw in just a few weeks the finely calibrated, just-in-time supply chains into a state of disarray. In the midst of the struggle to get product from Point