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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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    • Team
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Supply chain marketing during Covid-19: The risk of cutting back

Supply chain marketing during Covid-19: The risk of cutting back

May 6, 2020 0 comments

So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to describe the situation that supply chain companies have experienced lately. The Covid-19 pandemic threw in just a few weeks the finely calibrated, just-in-time supply chains into a state of disarray. In the midst of the struggle to get product from Point

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Top 10 Content Marketing Posts 2017

Top 10 Content Marketing Posts 2017

December 12, 2017 0 comments

Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers are increasingly seeing the value of content marketing. It is the most cost-effective method to earn leads and sales because it takes into account the way modern B2B buyers are making purchasing decisions

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10 Podcasts for Marketers in the Supply Chain and Logistics Industries

10 Podcasts for Marketers in the Supply Chain and Logistics Industries

November 21, 2017 0 comments

These 10 podcasts for marketers discuss the latest news and trends in the marketing world relevant to the supply chain and logistics industries. Podcasts have surged in popularity over the past few years. At least 112 million Americans have listened to podcasts, a figure up 11% from last year, with 67 million listening at least

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An Open Letter to the Supply Chain

May 16, 2016 0 comments

Dear companies in the logistics and supply chain industries, You have leveraged technology and innovation so that two-day shipping is becoming more of the norm rather than the exception.  You have developed processes and standards for IT Asset Disposal  (ITAD), which mitigate asset recovery management and increase data security. You have leveraged 3-D printing —

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Your Best Marketing Secret: Employees as Brand Ambassadors

January 26, 2016 0 comments

Employees can be much more than people who work for you; they can be your best brand ambassadors. With some planning, companies can integrate the idea of employees as brand ambassadors into their culture.

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Top 10 content marketing articles of 2015

January 7, 2016 0 comments

Last year was big for content marketing within the logistics and supply chain industries. Fronetics Strategic Advisors counts down the top 10 content marketing articles from 2015.

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Good marketing gets personal

December 16, 2015 0 comments

The personal touch is becoming more and more important. People in banks, on college campuses, consumers – they don’t want to be a number or part of a massive, general group. They want to be individuals, who are treated with care. More than ever consumers want a personalized approach from companies. The individual consumer Marketing

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Unlocking Your Marketing ROI with Analytics [infographic]

September 9, 2015 0 comments

In the age of big data, everything in marketing is measureable – and that’s not necessarily a good thing. As Dimitri Maex of Ogilvy Consulting puts it, “marketers are drowning in numbers because they are focused on what they can measure rather on what they should measure.” Unfocused efforts to evaluate the success of your

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The Six Marketing Metrics That Your Boss Actually Cares About

September 8, 2015 0 comments

The profile of marketing has definitely been raised lately. With a full 63% of businesses planning to increase their marketing budgets this year, its clear business leaders are looking directly to their marketing departments to drive growth. Along with expanding budgets and more pressure to produce results, marketing metrics are being more heavily scrutinized by

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Results driven marketing with a targeted ROI

June 24, 2015 0 comments

Marketing that drives success and elevates brand position. Fronetics Strategic Advisors is a management consulting firm.  Since the company was founded we have worked with companies to identify and execute strategies for growth and value creation.  We have advised and worked with companies on their most critical issues and opportunities: strategy,  organization, talent acquisition, performance management, and M&A support.

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Social Work: Why You Should Empower Employees to Use Social Media

May 4, 2015 0 comments

Here’s why your employees should use social media. “Come here Mr. Watson, I want to see you.” Those were the words yelled by Alexander Graham Bell over the world’s first telephone connection. Bell had no way of knowing that a little more than fifty years later there would be more than 30 million telephones in

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What you need to know about marketing and conversion rates

February 26, 2015 0 comments

Different marketing efforts produce different customer conversion rates.  Here’s what you need to know so you can maximize your marketing efforts. Deciding where to focus your company’s marketing dollars to attract leads and convert them into customers can be a tricky endeavor. The key to a successful marketing strategy requires evaluation beyond what’s anecdotally “working”

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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