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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

Light bulbs to rugs, Ikea’s commitment to reverse logistics

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Reverse logistics presents unique challenges and opportunities. To meet these challenges and take advantage of these opportunities, companies need to be both prepared and flexible. Ikea, a company known for innovation, is facing the enigma of reverse logistics head on. As part of the company’s sustainability strategy, Ikea is challenging the perception that its products

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Top supply chain and logistics articles of 2015

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Fronetics Strategic Advisors is a leading management consulting firm focused on the logistics and supply chain industries.  Our industry and functional expertise enables us to fully support and guide our clients as they address critical business issues, take advantages of opportunities, and grow their company. Our clients rely on us to create and execute marketing

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Peak Season Demands Real-Time Analytics for Perfect Fulfillment

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Let the spending bonanza begin. comScore projects that the 2015 total online retail spending for the November–December period will reach $70.1 billion, representing a 14-percent gain versus year ago. The flurry of holiday orders raises the stakes for retailers. Several studies show customers are, rightly so, a demanding bunch. They have no tolerance for out-of-stock

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Reverse Logistics and Consumer Electronics: A Booming Business

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When is the last time you sat in a waiting room or on a bus without people staring down into their phones or tablets? Do you remember your first, or second, or third television, radio, computer, or phone? Can you recall how you disposed of them? The Consumer Electronics world is exploding. It’s growing, and

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Avoiding Data Breaches in IT Asset Disposal

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When it comes to IT Asset Disposal here are 5 must-ask questions for third-party providers. When the industry thinks of data breaches it raises the specter of a savvy hacker lurking very far, and yet very close, intermingling with a larger organization of internet criminals, breaking into our technology and gathering most private information: credit card

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Use social media to reduce returns

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Consumers are using social media to help them make purchase decisions.  An infographic by Invesp provides key details including that:  4 in 10 social media users have purchased an item online or in-store after sharing it or marking it as a  favorite on Twitter, Facebook or Pinterest. 50% of those purchases take place within a week;

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When it Comes to Reverse Logistics, Flexibility Matters

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Logistics is logistics is logistics– right?  Wrong.  The direction the product is moving in the supply chain – forward or backward – makes a difference. Forward logistics, or the forward supply chain, is all about getting the product to market.  In contrast, reverse logistics, or the aftermarket supply chain, is inclusive of events that move

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Trust But Verify Reverse Logistics Providers

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The perception of the reverse logistics industry has shifted over the last several years.  Reverse logistics has gone from being viewed as an afterthought to a necessary evil to being recognized as a wealth of opportunity.  This shift has occurred as a result of several factors including: shortened product lifecycles, increased regulations and standards, consumer

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Content marketing ROI for reverse logistics companies

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Do reverse logistics companies need to focus on content marketing? Yes. Should they use LinkedIn? Yes. Twitter? Yes. YouTube? Yes. Yes. Yes. Should they blog? Yes! Several reverse logistics companies are already using content marketing in an effort to connect with peers and potential B2B consumers. IT Asset Disposal (ITAD) company, TradePort, has an informative

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The Importance of Asset Recovery Management in the Global Supply Chain

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The Blumberg Advisory Group’s 2014 ITAD Trends Report shows that data security is the number one reason why companies implement an IT asset disposition (ITAD) strategy.  That companies are concerned about data security is no surprise.  Ongoing media reports have not only focused on data breaches, but have also highlighted examples of sensitive data being

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Ignore everyday risks at your peril

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A 2013 study conducted by Deloitte found that 64 percent of the global executives surveyed reported they had a risk management program in place that is specific to the supply chain. That being said, 45 percent of the respondents said their programs were somewhat effective or not effective at all. Respondents — especially those in

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6 things to consider when taking your reverse logistics process international

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  There are a host of issues and risks you need to consider and mitigate when implementing an international reverse logistics process.  Here are six things to consider when taking your reverse logistics process international: 1.    Laws, rules, and regulations One of the first issues that you need to understand are the laws within the involved

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