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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
    • Strategy
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How to Leverage Social Media for the Robotics Industry

How to Leverage Social Media for the Robotics Industry

June 5, 2019 0 comments

When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and establish concrete goals for social media campaigns. Set metrics and use data

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How Businesses Can Be Helpful (Not Intrusive) on Social Platforms

How Businesses Can Be Helpful (Not Intrusive) on Social Platforms

October 23, 2018 0 comments

As social networks reaffirm their commitment to keeping their platforms truly social, brands need to evaluate their social media marketing strategies and ensure that they align with what users want to see. This year, we’ve seen social networks attempt to take back the “social” element of their platforms by decreasing the reach of brands and

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Marketing Automation: CRM (Customer Relationship Management)

Marketing Automation: CRM (Customer Relationship Management)

April 4, 2018 0 comments

Integrating marketing automation into your CRM strategy can improve efficiency, streamline workflows, and make communications more consistent. Over the past few weeks, we’ve been talking about different types of marketing automation, why you should be considering them, and what they can do for your business. Today, we’re talking about customer relationship management (CRM) — an

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Infographic: 4 Ways to Measure Blogging ROI

Infographic: 4 Ways to Measure Blogging ROI

March 22, 2018 0 comments

Your blogging ROI isn’t as easy to calculate as click-to-conversion, but these four metrics can help you measure whether you’re getting your money’s worth. “Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn’t enough of a success. You have to go deeper and pay attention to things

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How to Measure Your Content Marketing ROI in 4 Easy Steps

How to Measure Your Content Marketing ROI in 4 Easy Steps

March 15, 2018 0 comments

Here are four simple steps to help you measure your company’s content marketing ROI and the success of your strategy. Lean-startup pioneer Eric Ries said, “The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions.” In other words, measure the things that will tell you if an effort

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3 Tools for Measuring Your Content Marketing ROI

3 Tools for Measuring Your Content Marketing ROI

May 31, 2017 0 comments

Analyzing the right metrics is crucial to determining whether you are achieving content marketing ROI. We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: Not all metrics

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4 Steps to Measuring Social Media Impact with Google Analytics

July 5, 2016 0 comments

Gauge the effectiveness of your social media strategy using these four data points in Google Analytics. Measuring the impact social media has on business is important to those in the logistics and supply chain industries. In fact, a recent Fronetics survey found that 81% of respondents reported that information on proving social media ROI would

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How to Fail at Content Marketing: Don’t Document Your Strategy

May 4, 2016 0 comments

Having a documented content marketing strategy increases effectiveness and provides a baseline for measuring ROI. Content marketing is one of the most effective ways to increase brand awareness, broaden your customer base, and grow your business. Yet of the 88% of B2B marketers using content marketing, only 30% feel their efforts are successful. Why do

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10 Reasons No One is Reading Your Content

March 7, 2016 0 comments

Your content stinks. Here’s why. Twenty-seven million pieces of content are shared every day — and most of it is crap. To attract readers to your content, you must stand out, and I mean really stand out, among the masses. That’s no easy feat. You may be spending an enormous amount of time and money

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Not all metrics are created equal: ROI vs. Vanity Metrics

November 5, 2015 0 comments

We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: not all metrics are created equal. So-called vanity metrics are measurements that have no bearing on your bottom

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Content marketing ROI for reverse logistics companies

August 4, 2015 0 comments

Do reverse logistics companies need to focus on content marketing? Yes. Should they use LinkedIn? Yes. Twitter? Yes. YouTube? Yes. Yes. Yes. Should they blog? Yes! Several reverse logistics companies are already using content marketing in an effort to connect with peers and potential B2B consumers. IT Asset Disposal (ITAD) company, TradePort, has an informative

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The 4 Social Metrics That Matter

July 9, 2015 0 comments

In what seemed like a curious social experiment, KLM Royal Dutch Airline harnessed the popularity of social media and launched their “Meet and Seat” program in 2012. The service gives passengers the option to link their social media profiles to their boarding information during the ticket purchase process. Once a traveler’s profile is linked, they

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
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