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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

How to measure blogging ROI

February 23, 2015 0 comments

Measuring blogging ROI is crucial to your overall marketing success. Just as with outbound marketing activities, your company’s inbound marketing efforts should be given the same attention when it comes to Return on Investment (ROI) analysis. In fact, companies who measure inbound marketing ROI are more than 12 times more likely to generate better year-over-year returns.

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Improve your marketing ROI through inbound marketing

February 4, 2015 0 comments

Inbound marketing costs less than outbound marketing. And it works. The internet has empowered customers.  It has provided customers with new methods for finding and researching companies.  It has also provided customers with new methods for finding, researching, and buying products. The internet has changed marketing from a one way street to a two way

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How a 3PL was able to grow their revenue by more than 14%

November 13, 2014 0 comments

Founded in 1997, Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management.  For 15 years the company utilized traditional marketing strategies – placing ads in glossy industry publications (print) and relying heavily on referrals.  This strategy was effective.  The company acquired new customers, retained current customer,

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Why conversion rates matter and why they don’t

September 10, 2014 0 comments

Metrics matter.  Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts.  Conversions are one of the most important metrics to monitor. Why conversion rates matter What is a conversion?  A conversion means action.  It means that someone took some action that entered them into your funnel or moved

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10 free tools to help you measure your social media ROI

April 16, 2014 0 comments

For every blog post, tweet, and Facebook update, you should ask yourself: Who is listening? Without a comprehensive social media strategy, your message may be getting lost in the chatter. There are a number of tools that will help you monitor your online influence and, effectively, make the necessary adjustments to ensure your efforts are

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How to convert website visitors into customers

February 3, 2014 0 comments

Getting 10,000 hits a week on your website may be huge accomplishment for your business (and it is), but if at the end of the week none of those hits turn into a lead how do you measure your business’ success? Knowing which metrics you need to be paying attention to is a crucial task for

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