Content marketing is reshaping the sales process. Here’s what this strategic resource can do for you. We’ve said it before, and we’ll probably say it again: content marketing is not about making a sales pitch. Nor is it a substitute or replacement for an expert sales staff. However, with the right strategy, and with a
At Fronetics, we work with companies in the logistics and supply chain industries to create and execute digital and content marketing strategies. Understanding the sales processes of our clients, working closely with sales, and developing effective lead generation strategies is at the heart of what we do. Here are our 5 most read sales and lead
Targeted content can help convince high-level decision-makers and executives to accept your sales meeting request. There are many benefits to content marketing, but did you know it can help you land that next impossible-to-get sales meeting? According to expert marketer Stu Heinecke’s new book, How to Get a Meeting with Anyone, top sales professionals use personalized
Editor’s note: Sarah Collins is a summer intern at Fronetics Strategic Advisors. She is a rising sophomore at James Madison University, College of Business studying Marketing. You can find her on LinkedIn. Aligning Sales and Marketing helps companies achieve 20% higher annual growth rates and improves deal closings by 67%. “What do you think you’ll
Cultivating a lead is just as important as finding it in the first place If you have a solid strategic marketing plan in place that is generating a high volume of quality leads, tomorrow’s revenue should be almost assured, right? Not necessarily. A lead is only worth as much as the effort your company puts
The other day a client called to express his frustration with content marketing. Not only was he disappointed with the number of leads that his company had obtained to date, he was also disappointed with the number of sales. He was ready to call it quits and pull the plug on all content marketing efforts.
B2B sales must recognize and accommodate buyers at various levels of self-sufficiency in the purchasing process. Widespread access to the Internet has changed life as we know it. Not only are once-token errands like trips to the supermarket and holiday gift shopping increasingly shifting online, but B2B buyer behavior is occurring most often in the digital
The personal touch is becoming more and more important. People in banks, on college campuses, consumers – they don’t want to be a number or part of a massive, general group. They want to be individuals, who are treated with care. More than ever consumers want a personalized approach from companies. The individual consumer Marketing
Imagine for a moment you’re entering an electronics retailer, ready to purchase a new television. You’ve been thinking about buying a new TV for a while, so you’ve done your homework. You know the difference between LCD and plasma. You’re certain that a 50 inch flat screen would look stellar hanging on the wall in
There are organizations that sell products and there are organizations that sell solutions. To be sure, both can be successful as long as products are being sold as products and solutions like solutions. The difference is that the product sale is really a commodity sale. Commodities come with an “each” price or a “per pound”
Around the time when the leaves start changing color every year, companies turn their focus to year-end revenue and gross profit forecasts. Those forecasts, in turn, are used to inform the establishment of sales and revenue targets for the following year. These goals can inspire your sales team to re-imagine internal processes to drive stellar
Selling certainly isn’t like it used to be. Take the requisite childhood lemonade stand, for example. Every summer thousands of entrepreneurial youths take to their neighborhood streets with pitchers of homemade lemonade to offer passers-by a cool drink for a small fee. For decades now these business startups and their transactions have generally been straight-forward.
