Here are our 10 most-read social media posts of 2017. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. Brands are using newer technologies to push content marketing to new levels. And it’s working. Looking at this list, I notice the popularity of posts about how
Your company should consider your ideal customer, your competitors, and your content before choosing which social media channels to use. Facebook! Twitter! LinkedIn! YouTube! The number of social media channels is astounding – and growing daily. Knowing which your business should be on can be daunting. Here is what to consider when determining which social
These online benchmarking tools can give you insight into how your industry peers are performing on social media, in keyword searches, and more. Senior Director of Strategy Kate Lee recently wrote about the importance of benchmarking your marketing performance against your competitors. To define success within your market and industry, you need to look outside
Rival IQ’s Danica Benson discusses the importance of social benchmarking and offers three steps for getting started. This guest post comes to us from Danica Benson, marketing communications manager at Rival IQ. Imagine you’re on a little league baseball team. You’re up to bat. You swing and hit, sending the ball far over the second baseman’s
