How your business can use social media to generate leads. Leads are essential to the growth of your business, and your marketing strategy is built around finding and connecting with leads. So when 92% of all marketers indicate that their social media efforts have generated more exposure for their businesses, you should take note and
Integrate digital and social media practices into trade show routines to increase leads to drive profitable customer action. The world became enchanted by the Koh-i-Noor diamond in 1851 when Queen Victoria opened the Great Exhibition at the Crystal Palace in London. This first of its kind exhibition, sometimes called the world’s fair, served as a platform for
How to use social media as an innovation engine. Innovation is a powerful way to drive growth, but traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth. The emerging shift in how companies and customers interact is ushering in new practices for companies
Companies who are not participating in social media and using social technologies are at a disadvantage; social media means business. In a 2013 article in MIT Sloan Management Review, Gerald C. Kane, Associate Professor at the Carroll School of Management at Boston College, wrote: “When asked to define social media, most people probably rely on
Social listening creates opportunities. Social listening is the process of monitoring social media to identify and assess what is being said about a company, individual, brand, product, or service. Through social listening you can gain market intelligence and intelligence about how your brand is perceived, and you can drive innovation. Moreover, as Daniel Newman points
Content and social media are integral to business growth Editor’s Note: This is a guest blog written by Kecia Gray, Vice President, Corporate Marketing & Communications, Transplace. Transplace is a premier provider of transportation management services, intermodal, truck brokerage, and SaaS TMS solutions. Transplace successfully leverages social media and content to expand the company’s brand awareness and
The majority of companies within the logistics and supply chain industries are realizing benefits by participating in social media. The social network that provides the greatest business impact: Twitter. A survey found that 95% of respondents believe Twitter to be either “somewhat impactful” or “very impactful” on their business. What are the must-follow Twitter accounts
Here are the top supply chain and logistics blog posts of 2014 2014 is over and a new year has begun. We look back at the content we created and shared in 2014. Looking at content focused on the supply chain and logistics industries, there are three topics which garnered the most interest: The use
I wrote a guest blog for freight logistics company Cerasis in October which discussed how companies within the manufacturing, supply chain, logistics, and industrial industries can increase their B2B visibility on LinkedIn. The catalyst for writing the blog were results from a recent survey focused on the supply chain and logistics industry. 58% of respondents
Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B. Oktopost found that more than 80% of B2B leads were generated through LinkedIn. Lead generation through other social networks paled in comparison: Twitter:
The 2014 UPS B2B Buyers Insight Study found that companies need to have a strong online presence to grow their business. Buyers are looking for information online Buyers are conducting research on industrial suppliers online. Sixty-eight percent of buyers research supply purchases via supplier website, and 52 percent use search engines. In their report, UPS and TNS
Ello launched in beta on August 7th. By the last week in September the invite-only social network was receiving more than 50,000 invite requests per hour. What sets Ello apart from other social networks? Ello is ad-free and doesn’t sell user data to third parties. On October 23rd Ello became a Public Benefit Corporation; therefore,
