The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience. Highlights: Measuring social media ROI is a challenge for 58% of respondents, and 39% report that proving ROI is the biggest hurdle to securing C-suite buy-in. Only 23% of brands have a dedicated social
Corporate social responsibility is no longer optional; it’s expected. Here are five trends that today’s business leaders need to be aware of. Highlights: 75% of millennials expect their employers to take a stand on social issues. In a polarized political climate, successful corporate social responsibility requires authenticity and open dialogue. Companies are increasingly measuring the
Our most-viewed leadership posts from this year discuss the characteristics of effective leadership, point out industry trends, and provide resources for leadership growth. Our top leadership posts from 2018 examine what makes a good leader, as well as what makes a bad leader, and the ramifications of each. They also look at some executive thought
Also in social media news July 2018: Instagram publishes a creator handbook with tips and tricks, YouTube features searchable hashtags, and Facebook debuts funded news shows. Summer is half over and big box stores are already stocking their shelves with back to school supplies. While families are trying to sneak in their last trips before
Our most-viewed leadership posts from this year cover positive and negative leadership characteristics and provide examples of exceptional industry leaders. One of my favorite experiences from 2017 was interviewing Ellen Voie, the CEO of Women In Trucking. A true inspiration, Voie exhibits tangible passion for promoting more gender diversity into the transportation space, but her
In today’s digital world, it is amazing that many businesses, particularly those in the supply chain and logistic industries, are still questioning whether they should be on social media. The simple answer is yes — social media channels are the ideal place to brand, market, and grow your business. Here are five reasons why your company
Over the past year we have helped many clients both develop and execute social media strategies. We have also disseminated information on how companies can use social media as an effective business tool. Here are the top 10 social media articles from 2015: 1. 25 Ways to Generate More Leads Using Social Media Leads are essential
The personal touch is becoming more and more important. People in banks, on college campuses, consumers – they don’t want to be a number or part of a massive, general group. They want to be individuals, who are treated with care. More than ever consumers want a personalized approach from companies. The individual consumer Marketing
YouTube is a Google-owned video sharing website. Trending YouTube videos include Farmer Derek Klingenberg’s “Serenading the cattle with my trombone” (more than 5.3 million views) and PSY’s “Gangnam Style” (more than 2 billion views). YouTube is, however, more than music videos and farmers with trombones. YouTube is an essential business tool for the consumer electronics
Having a strong online presence is an essential component to your business strategy. Buyers online. They are conducting research and gathering information so that they can make a purchase. Will your company show up when the buyer conducts an online search? If your company doesn’t rank on the first page of the search engine results it
Let your voice be heard! The logistics and supply chain industries may be relatively new to the social media game, but those companies that are leveraging these platforms are already seeing positive effects on business. An industry survey conducted by Fronetics found that while 100% of respondents have used social media for five years or
Content marketing is the way of the future. All industries are investing in it with increased staffing and funding. According to the Content Marketing Institute, “55% of B2B organizations and 59% of B2C organizations plan to increase their content marketing budget in the next 12 months.” A poll by Smart Insights of more than 600
