LinkedIn is a unique social media platform that allows companies to share knowledge of the industry and build relationships. Profiles, company pages, and LinkedIn groups each serve a purpose, and each are tools that can be used and leveraged by both companies and individuals. With more than 3 million company pages, more than 332 million
Social media has been critical to the growth of Coyote Logistics and Transplace. The logistics and supply chain industries have been slow to join the social media bandwagon, many citing time and budget constraints as prohibiting factors. Small businesses, in particular, may find it difficult to allocate very limited resources to this task. The marketing
When it comes to social media and the supply chain, popularity isn’t everything. With more than 1.3 billion users, Facebook is the most popular social network. Your B2B business should not use Facebook just because of its popularity. Rather, your business should use Facebook (or not) because it fits into your marketing and business strategies.
Consumers are using social media to help them make purchase decisions. An infographic by Invesp provides key details including that: 4 in 10 social media users have purchased an item online or in-store after sharing it or marking it as a favorite on Twitter, Facebook or Pinterest. 50% of those purchases take place within a week;
I wrote previously about the opportunities companies within the logistics and supply chain industries can realize through social listening. I cautioned that to reap the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered. Using the information and intelligence gathered is essential. There is; however, another
Companies within the logistics and supply chain industries have been slower to participate in social media than other industries. The primary reason being because of a lack of understanding of what social media is and the role it can play for business. Unfortunately, companies who do not participate in social media miss out on opportunities
The social economy is estimated to be $1.3 trillion U.S. dollars annually. Social media is more than a collection of personal commentary, photos, and inspirational quotes. Increasingly, social media creates an opportunity to gather information, and social media is becoming a useful tool for businesses to connect with other businesses and clients. Although Facebook is
As of January 2015 nearly half (3.01 billion) of the world’s population (7.21 billion) were active internet users. Population growth from the previous year was up 1.6%, active internet users were up 21%, and social media users were up 12%. These are big leaps, and continued growth is predicted. These numbers are a good thing,
Are you ready to harness some of the $1 trillion dollars social media can bring the value chain yearly? There are over 3 billion internet users on Earth, or nearly half the world’s population. The growth of worldwide internet users from 2000- 2015 was 753%. In developing economies the percentages are much higher: Africa’s users
92% of businesses use social media as a recruitment tool – and 75% of hiring managers say they check out candidate’s social media profiles. With hiring managers and recruiters using social media to post jobs and identify great talent, it is obvious that you need to use social media in your job hunt. What isn’t
Content marketing has become a key marketing strategy for many businesses. Statistics show that content marketing generates three times more leads than traditional marketing methods – and those leads cost an average of 62% less. At Fronetics, we’ve built our content marketing services around one goal – helping our clients grow. We’re harnessing the power
In one of the most infamous social media gaffes, the insurance giant Aflac fired its widely-recognized spokesman Gilbert Godfrey after he tweeted insensitive comments about the Japanese tsunami in 2011. The rapid growth of social media has created a gray area for employers and employees alike in the space where personal and professional meet, to
