Take note: Brands in the supply chain are not immune to these social media mistakes. Highlights: There will be over 3 billion social media users by 2021. Not knowing your audience can cripple your efforts. Social media is about connecting – not promoting. Approximately 81% of small and medium businesses use a social platform. And we
Brands need to focus on the awareness and consideration stages of the buyer’s journey to build relationships and boost social media ROI. Are you focusing on the right phases of the buyer’s journey in your social media strategy? The 2018 Sprout Social Index shows that customers prefer businesses to provide social media content that aids
Too many supply chain businesses are devoting inadequate resources and personnel to social media management. Let’s be honest. It’s time for the supply chain to start taking social media management seriously. Even when we think we’re embracing the future, too may supply chain companies are stuck in the past when it comes to the way
Use these four steps to determine which social media KPIs your business should be tracking to ensure you’re meeting your content marketing goals. Whenever we create content marketing strategies for clients, we always tailor them to align with their specific business goals. So, for example, if a client is interested in getting more leads, we
Your company should consider your ideal customer, your competitors, and your content before choosing which social media channels to use. Facebook! Twitter! LinkedIn! YouTube! The number of social media channels is astounding – and growing daily. Knowing which your business should be on can be daunting. Here is what to consider when determining which social
Social media gives you access to aspirational customers and their networks, a benefit that can’t be quantified in dollars. One of the trickiest things about implementing a social media strategy is that success can be difficult to measure. While most professionals acknowledge that a social media marketing presence is important, it’s hard to make a
The chances are that your company is not tweeting as often as it should. Each second around 6,000 tweets are tweeted. Each minute over 350,000 tweets are tweeted. The median lifespan of each of these tweets is just 18 minutes. After 18 minutes of being live, the chance of someone seeing your tweet is very
Learn the basics of pay-per-click advertising — what it means and which platforms you can use — in this quick training. Pay-per-click advertising can be an effective complement to a content marketing campaign for companies in the supply chain and logistics industries. Essentially, you can get your business’ name and content in front of people
It’s time to stop ignoring Snapchat — now Snap Inc. — and start thinking about how to use it in B2B marketing. You may know Snapchat because your kids use it obsessively. You may still think of it as the “sexting app.” Whatever your thoughts, it’s time to stop thinking it will never be relevant
This list of social media articles includes useful information for both people who rarely use social networking sites and for more advanced users. We’ve been using this space to write about social media a lot lately. That’s partly because so many exciting new developments and enhancements keep popping up. It’s also because we can’t underscore
If your social media strategy doesn’t align with your business objectives and target audience, your marketing budget is probably better spent elsewhere. Almost half of CMOs report they do not feel prepared to manage the challenges that accompany the rise of social media. Regardless marketers report that they plan to double social media spending in
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