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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
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    • Sales Enablement
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Infographic: Social Media Mistakes Supply Chain Brands Still Make

Infographic: Social Media Mistakes Supply Chain Brands Still Make

March 7, 2019 0 comments

Take note: Brands in the supply chain are not immune to these social media mistakes. Highlights: There will be over 3 billion social media users by 2021. Not knowing your audience can cripple your efforts. Social media is about connecting – not promoting. Approximately 81% of small and medium businesses use a social platform. And we

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Social Media Content Should Focus on Awareness and Consideration Stages

Social Media Content Should Focus on Awareness and Consideration Stages

October 24, 2018 0 comments

Brands need to focus on the awareness and consideration stages of the buyer’s journey to build relationships and boost social media ROI. Are you focusing on the right phases of the buyer’s journey in your social media strategy? The 2018 Sprout Social Index shows that customers prefer businesses to provide social media content that aids

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For 64% of Marketers, Social Media Management Is Just One of Their Jobs

For 64% of Marketers, Social Media Management Is Just One of Their Jobs

August 23, 2018 0 comments

Too many supply chain businesses are devoting inadequate resources and personnel to social media management. Let’s be honest. It’s time for the supply chain to start taking social media management seriously. Even when we think we’re embracing the future, too may supply chain companies are stuck in the past when it comes to the way

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Which Social Media KPIs Should I Measure?

Which Social Media KPIs Should I Measure?

November 7, 2017 0 comments

Use these four steps to determine which social media KPIs your business should be tracking to ensure you’re meeting your content marketing goals. Whenever we create content marketing strategies for clients, we always tailor them to align with their specific business goals. So, for example, if a client is interested in getting more leads, we

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Which Social Media Channels Should Your Supply Chain Company Use?

Which Social Media Channels Should Your Supply Chain Company Use?

April 24, 2017 0 comments

Your company should consider your ideal customer, your competitors, and your content before choosing which social media channels to use. Facebook! Twitter! LinkedIn! YouTube! The number of social media channels is astounding – and growing daily. Knowing which your business should be on can be daunting. Here is what to consider when determining which social

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Measure Social Media Success in Terms of Potential, not Dollar Amount

Measure Social Media Success in Terms of Potential, not Dollar Amount

April 14, 2017 0 comments

Social media gives you access to aspirational customers and their networks, a benefit that can’t be quantified in dollars. One of the trickiest things about implementing a social media strategy is that success can be difficult to measure. While most professionals acknowledge that a social media marketing presence is important, it’s hard to make a

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Are You Tweeting Enough?

Are You Tweeting Enough?

January 19, 2017 0 comments

The chances are that your company is not tweeting as often as it should. Each second around 6,000 tweets are tweeted. Each minute over 350,000 tweets are tweeted. The median lifespan of each of these tweets is just 18 minutes. After 18 minutes of being live, the chance of someone seeing your tweet is very

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What Is Pay-Per-Click Advertising? An Introduction for the Supply Chain

What Is Pay-Per-Click Advertising? An Introduction for the Supply Chain

October 17, 2016 0 comments

Learn the basics of pay-per-click advertising — what it means and which platforms you can use — in this quick training. Pay-per-click advertising can be an effective complement to a content marketing campaign for companies in the supply chain and logistics industries. Essentially, you can get your business’ name and content in front of people

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Supply Chain: Let’s Talk About Snapchat

Supply Chain: Let’s Talk About Snapchat

October 5, 2016 0 comments

It’s time to stop ignoring Snapchat — now Snap Inc. — and start thinking about how to use it in B2B marketing. You may know Snapchat because your kids use it obsessively. You may still think of it as the “sexting app.” Whatever your thoughts, it’s time to stop thinking it will never be relevant

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21 Social Media Articles the Supply Chain Should Read

21 Social Media Articles the Supply Chain Should Read

October 4, 2016 0 comments

This list of social media articles includes useful information for both people who rarely use social networking sites and for more advanced users. We’ve been using this space to write about social media a lot lately. That’s partly because so many exciting new developments and enhancements keep popping up. It’s also because we can’t underscore

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Don’t Spend on Social Media Until You Follow These 4 Steps

August 15, 2016 0 comments

If your social media strategy doesn’t align with your business objectives and target audience, your marketing budget is probably better spent elsewhere. Almost half of CMOs report they do not feel prepared to manage the challenges that accompany the rise of social media. Regardless marketers report that they plan to double social media spending in

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How to Use the LinkedIn Mobile App to Grow Your Marketing

January 21, 2016 0 comments

With the LinkedIn Mobile App, you can grow your marketing program from your phone. Find out how you should be using the app to help your marketing efforts.

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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