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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Video
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    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
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How to create an effective content strategy [Template]

October 26, 2015 0 comments

With 3 out of 4 marketers across the globe prioritizing content marketing, producing unique content to attract and convert website visitors can be tough. From social media to blog posts to ebooks and webinars, buyers are accessing your content through a myriad of channels. The amount and frequency of content to create can be dizzying.

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Why you need an editorial calendar for your blog [Free template]

February 16, 2015 0 comments

  An editorial calendar is an invaluable tool; it will drive success. When it comes to blogging, you may know what outcomes your company is looking to achieve, but do you have a specific plan to get there? We know post and pray isn’t an effective strategy. Enter the editorial calendar. The use of an

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Why conversion rates matter and why they don’t

September 10, 2014 0 comments

Metrics matter.  Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts.  Conversions are one of the most important metrics to monitor. Why conversion rates matter What is a conversion?  A conversion means action.  It means that someone took some action that entered them into your funnel or moved

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Marketing metrics the supply chain and logistics industry can use to drive success

September 2, 2014 0 comments

To grow your B2B business you need to take a comprehensive data driven approach to marketing.  Metrics enable you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. What metrics should you track? Given that your objective is to attract, acquire, and retain customers, the most effective metrics to track are

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