by Fronetics | Oct 26, 2015 | Blog, Content Marketing, Marketing, Strategy
With 3 out of 4 marketers across the globe prioritizing content marketing, producing unique content to attract and convert website visitors can be tough. From social media to blog posts to ebooks and webinars, buyers are accessing your content through a myriad of...
by Fronetics | Feb 16, 2015 | Blog, Content Marketing, Marketing, Strategy
An editorial calendar is an invaluable tool; it will drive success. When it comes to blogging, you may know what outcomes your company is looking to achieve, but do you have a specific plan to get there? We know post and pray isn’t an effective strategy. Enter...
by Fronetics | Feb 16, 2015 | Blog, Content Marketing, Marketing, Strategy
An editorial calendar is an invaluable tool; it will drive success. When it comes to blogging, you may know what outcomes your company is looking to achieve, but do you have a specific plan to get there? We know post and pray isn’t an effective strategy. Enter...
by Fronetics | Sep 10, 2014 | Blog, Data/Analytics, Marketing, Strategy
Metrics matter. Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. Conversions are one of the most important metrics to monitor. Why conversion rates matter What is a conversion? A conversion means action. It...
by Fronetics | Sep 2, 2014 | Blog, Content Marketing, Data/Analytics, Marketing, Supply Chain
To grow your B2B business you need to take a comprehensive data driven approach to marketing. Metrics enable you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. What metrics should you track? Given that your objective is to...