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Digital and content marketing for the logistics and supply chain industries
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Infographic: Here’s Why Supply Chain Companies Need to Try Live Video

Infographic: Here’s Why Supply Chain Companies Need to Try Live Video

September 12, 2019 0 comments

Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers. With YouTube emerging as the world’s second largest search engine and video becoming themost popular form of online content,it is no surprise that businesses are looking for ways to engage their target audience through video. And they’re even diving

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Chatbots: No Longer Just a Buzzword

Chatbots: No Longer Just a Buzzword

April 17, 2019 0 comments

Chatbots are a must-have lead generation and customer service tool for supply chain businesses in 2019. The newest generation of B2B buyers is increasingly dominating the two-way conversation between marketers and buyers. They prefer to gather purchasing information on their own — overwhelmingly via online searches, vendor websites, and peers and colleagues — rather than

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4 Examples of AI for the Supply Chain

4 Examples of AI for the Supply Chain

March 19, 2019 0 comments

With the power to drastically increase efficiency in all areas of the supply chain, it’s important brands are exploring the benefits of AI. Here are four examples of how AI can benefit your supply chain. Highlights: It’s estimated that supply chain firms could gain $1.3 to $2 trillion a year from using AI. Machine learning

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Digital Marketing for the Supply Chain and Logistics Industries

Digital Marketing for the Supply Chain and Logistics Industries

January 16, 2019 0 comments

Digital marketing for the supply chain has become necessary to position your company to not only be found online, but also to be researched, to be compared, and to be concluded upon. Highlights: Digital marketing uses your website, related social media, and other online industry channels to showcase your industry knowledge and experience. Thought leaders

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6 Content Marketing Trends for the Supply Chain in 2019

6 Content Marketing Trends for the Supply Chain in 2019

December 6, 2018 0 comments

As content marketing continues to increase in popularity, here are six trends to consider when planning your 2019 strategy. A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you

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Social Messaging Platforms: Why Your Supply Chain Company Needs to Pay Attention

Social Messaging Platforms: Why Your Supply Chain Company Needs to Pay Attention

November 21, 2018 0 comments

With a growing shift toward social messaging platforms, your business needs to find a way to incorporate these apps into your content marketing strategy. Feel like giving yourself a pat on the back for finally getting a handle on how to effectively use social media networks like Facebook, Instagram, Google+ and Twitter in supply chain

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Why Inbound Marketing is a Better Strategy Than Outbound for Supply Chain

Why Inbound Marketing is a Better Strategy Than Outbound for Supply Chain

October 18, 2018 0 comments

The supply chain is increasingly seeing the value of moving to an inbound marketing strategy. Here’s what’s at the core of the change to inbound marketing. Traditional marketing in the supply chain uses an outbound strategy. We’ve all done it. Taking out ads in trade publications. Sending direct mailings. Cold calling. These types of approaches

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What Does Automation Mean for Supply Chain Marketing and Sales?

What Does Automation Mean for Supply Chain Marketing and Sales?

September 19, 2018 0 comments

Automation has two major benefits for supply chain marketers: it drives efficiencies and improves success rates in earning and converting leads. When you think about automation in the supply chain, you probably don’t immediately consider marketing and sales. Perhaps you envision robots scooting around warehouse floors, or maybe you think of applications in billing, compliance reports,

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Are the Robots Winning?

Are the Robots Winning?

July 24, 2018 0 comments

Automation in manufacturing can help create more, better paying jobs. But two leading economists have examined real-world data and concluded that the robots may be winning after all. Is it true? Last year I wrote about artificial intelligence (AI) and the potential loss of American jobs. At the time, I thought; “Yes, people will lose jobs

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To Grow Your Bottom Line, Deliver Value Outside the Sales Funnel

To Grow Your Bottom Line, Deliver Value Outside the Sales Funnel

June 25, 2018 0 comments

Aiming to deliver value outside the sales funnel allows your business to build long-term relationships with customers, rather than focusing on a single sale. Congratulations! You closed the deal. You hammered out the terms and set up the billing. But, according to marketing experts Mark Bonchek and Vivek Bapat, now the real work of growing

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Will AI Change Supply Chain Leadership?

Will AI Change Supply Chain Leadership?

June 20, 2018 0 comments

Artificial intelligence is forcing change on the supply chain in many ways. But robots, autonomous vehicles, and drones are just part of the equation. Does AI pose a threat to supply chain leadership as well? A recent Harvard Business Review article explores the idea that “in an AI age characterized by intense disruption and rapid,

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Is the Tesla the Next Honda Accord?

Is the Tesla the Next Honda Accord?

June 19, 2018 0 comments

Tesla has been long-favored to lead the charge in the mass adoption of EVs, but recent challenges have halted production. Can the Tesla become the next Honda Accord before they run out of money? Plug-in electric passenger cars achieved a market share of only 1.16% of all car sales in 2017. That’s tiny. Some predicted

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