Enticing potential customers with exclusive, high-value offers is an important component of lead nurturing and lead generation. Your strategic marketing objectives boil down to one basic mission: to generate a high volume of quality leads. This will drive tomorrow’s revenue and an increase in sales and profits. Yet, only one in 10 marketing professionals feel
A blog can live on indefinitely. What you post today may still be relevant and a popular read several months from now. Because of this, your company can reach a larger number of consumers within its target demographic for a long period of time, surpassing a print ad’s capacity for results.
Reverse logistics presents unique challenges and opportunities. To meet these challenges and take advantage of these opportunities, companies need to be both prepared and flexible. Ikea, a company known for innovation, is facing the enigma of reverse logistics head on. As part of the company’s sustainability strategy, Ikea is challenging the perception that its products
Fronetics Strategic Advisors is a leading management consulting firm. We advise and work with companies on their most critical issues and opportunities: strategy, marketing, organization, talent acquisition, performance management, and M&A support. We’ve gathered our most-read big data articles of 2015: Big Data and Supply Chain Management With current technologies, there are increasing amounts of information
Over the past year we have helped many clients both develop and execute social media strategies. We have also disseminated information on how companies can use social media as an effective business tool. Here are the top 10 social media articles from 2015: 1. 25 Ways to Generate More Leads Using Social Media Leads are essential
Fronetics Strategic Advisors is a leading management consulting firm focused on the logistics and supply chain industries. Our industry and functional expertise enables us to fully support and guide our clients as they address critical business issues, take advantages of opportunities, and grow their company. Our clients rely on us to create and execute marketing
Fronetics Strategic Advisors is a leading management consulting firm. We work with organizations to identify and execute strategies for growth and value creation. Good leadership is invaluable. At Fronetics we offer: leadership solutions for organizations during times of transition; leadership development solutions; thought leadership on important news and trends; talent acquisition and succession management guidance
The 2014 UPS B2B Buyers Insight Study found that buyers consider online research essential to the supplier selection process. Industrial supplies purchasers were asked to identify their preferred method for researching industrial products. The majority of respondents reported that a supplier’s website (68%) and search engines (52%) are their preferred methods. Similarly, respondents were asked to identify
Buyers are online. They are conducting research and gathering information so that they can make a purchase. Will your company show up when your buyers conduct an online search? If your company doesn’t rank on the first page of the search engine results it is unlikely that your company will be found by the buyer.
In today’s age, it’s hard to deny the impact humans are having on the environment. It’s nearly impossible to refute the evidence of climate change. Being socially aware and responsible is no longer the work of scientists and environmental groups, but rather a growing expectation for both individuals and companies. There is a difference between
When is the last time you sat in a waiting room or on a bus without people staring down into their phones or tablets? Do you remember your first, or second, or third television, radio, computer, or phone? Can you recall how you disposed of them? The Consumer Electronics world is exploding. It’s growing, and
Women hold just 4.4% of CEO positions at S&P 500 companies, and this number is set to drop when Carol Meyrowitz steps down as CEO of TJX Companies, Inc. and moves into the role of executive chairperson. Looking globally, just 8% of companies with revenues of at least $500 million have a female CEO. Here’s the thing
