This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Ben Minerd received his B.S. in Computer Engineering from the University of New Hampshire in 2011 and will be completing his MBA from UNH in May
This is a guest post written by Thijs Messelaar. Thijs has more than 15 years’ experience writing, developing content, and informing marketing strategy for various clients, including high tech, higher education, and highly-rated restaurants. The best content marketing feels like a great story. In fact, in many ways content marketing gets the most results because it
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Lindsey Marley completed dual undergraduate degrees in Business and History at Southern New Hampshire University. She is in her final semester of the MBA program at
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. David Chadwick is an MBA student at the University of New Hampshire with a background in retail store management and electrical engineering. If technology continues to
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Nicole Brooks is an MBA candidate at the University of New Hampshire. Amazon keeps on innovating. Just when you think that Amazon offers it all, they keep
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Michael Hickey is a former fifth grade teacher turned business professional. His experience includes content marketing in the IT industry and operations management for United Parcel
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Sarah Hebert is currently a full-time MBA student at the University of New Hampshire, having previously completed her Bachelor’s of English Language and Literature at the
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Corey Ducharme is Green Belt Certified in Six Sigma. He has a BA in Business and is currently in the MBA program at the University of
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Josh Hutchins received his B.S. in Business Administration from the University of New Hampshire in 2005. He is currently pursuing his MBA at the Peter T. Paul School at the University of
Note: This is a guest post written by Barbara Jorgensen, managing editor, Electronics Purchasing Strategies. Barb has more than 20 years’ experience as a journalist, working for leading electronics industry publications such as Electronic Business, Electronic Buyers’ News and EDN. As a freelance writer, Barb wrote and managed an award-winning custom publication for Sager Electronics;
Within five years social media literacy will be the single greatest factor distinguishing top performing procurement leaders from the rest. Now don’t get me wrong – that’s not to diminish the importance of superior financial skills, sourcing, and/or change or people management abilities, but simply to say that social media will add a new dimension
This guest post is written by Keychain Logistics. Keychain Logistics is a leading transportation provider enabling businesses to directly engage carriers, track shipments, and monitor its logistics needs online. It’s 2012. Platforms like Uber, Airbnb, and Homejoy are growing rapidly. New customers are signing up via search, paid referrals, and social media. Marketing teams at
