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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Video
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    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
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  • Blog
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Vote for the Top Logistics and Supply Chain Blogs of 2018

Vote for the Top Logistics and Supply Chain Blogs of 2018

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It’s time to cast your vote for the top logistics and supply chain blogs of 2018! We love hearing about your favorite logistics and supply chain blogs. We’re conducting our 4th annual survey to uncover the top industry blogs of 2018. Help us by voting for your favorite. Responses will be collected through Friday, January

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Top 10 Social Media Posts of 2017

Top 10 Social Media Posts of 2017

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Here are our 10 most-read social media posts of 2017. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. Brands are using newer technologies to push content marketing to new levels. And it’s working. Looking at this list, I notice the popularity of posts about how

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Chatbots: An Introduction for the Supply Chain

Chatbots: An Introduction for the Supply Chain

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The increasing popularity of chatbots is making it harder to ignore how artificial intelligence is helping shape the content marketing landscape. Chatbots are the latest trend in artificial intelligence for marketers, and the supply chain and logistics industries should take note. Chatbots can help automate and improve some of your marketing and customer service efforts.

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Facebook Introduces Explore Feed, Twitter Adds Self-Serving Advertising, and More Social Media News

Facebook Introduces Explore Feed, Twitter Adds Self-Serving Advertising, and More Social Media News

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Also in social media news November 2017: Snapchat opens conversation tracking “Snap Pixels,” Facebook links Messenger to your News Feed Ads, and Instagram Stories hits 300 million daily active users. The holidays have everyone thinking about shopping and meal planning, but social media is staying focused on expanding and improving. There’s been a big push

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Can Facebook Help Manufacturers Create Better Products?

Can Facebook Help Manufacturers Create Better Products?

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Manufacturers who are active and engaged on Facebook are more likely to introduce product innovation than those who are not. If you’re killing time during business hours on Facebook, you may actually be onto something valuable. Well, no, — scrolling through your sister-in-law’s vacation album is unlikely to help your business. But recent studies show

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Can You Measure Brand Awareness? Yes!

Can You Measure Brand Awareness? Yes!

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Measuring brand awareness has been notoriously difficult. But these 4 metrics can help you evaluate if potential customers are encountering your content. Companies work hard to get their products and services out into the world. It’s a key step in gaining exposure among potential customers and earning new business. This process is called brand awareness,

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Which Social Media KPIs Should I Measure?

Which Social Media KPIs Should I Measure?

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Use these four steps to determine which social media KPIs your business should be tracking to ensure you’re meeting your content marketing goals. Whenever we create content marketing strategies for clients, we always tailor them to align with their specific business goals. So, for example, if a client is interested in getting more leads, we

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YouTube is Helping with Branding, LinkedIn is Creating Geofilters for Your Corporate Events, Facebook is Giving Out Background Details, and More Social Media News

YouTube is Helping with Branding, LinkedIn is Creating Geofilters for Your Corporate Events, Facebook is Giving Out Background Details, and More Social Media News

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Also in October’s 2017 social media news: Vimeo is getting in the live streaming game, Instagram doubles its ad dollars, and YouTube will be taking over America’s favorite past time. While the fall season has many of us wrapped up in blankets with flavored lattes, social media sites are spicing things up in lots of

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Why Supply Chain and Logistics Executives Should Be Active on Social Media (as Themselves)

Why Supply Chain and Logistics Executives Should Be Active on Social Media (as Themselves)

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Supply chain and logistics executives should be using their celebrity on social media to be the public face of their businesses and an extension of their brands. Here at Fronetics, we talk a lot about the importance of a social media presence for supply chain and logistics businesses. Most companies use social media to build

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Employee Brand Ambassadors Can Influence B2B Buying Decisions

Employee Brand Ambassadors Can Influence B2B Buying Decisions

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As peer influence becomes increasingly important in B2B buying decisions, empowering employee brand ambassadors will benefit your bottom line. I recently attended a dinner party where I met a new acquaintance. We talked about our families, our hobbies and, of course, our jobs. She recently started working for a small business about which she was

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Paid Digital Advertising: A Beginner’s Guide for the Supply Chain

Paid Digital Advertising: A Beginner’s Guide for the Supply Chain

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Here’s a rundown of paid digital advertising options, including display ads, AdWords, and sponsored social media posts. We are strong believers in content marketing. Build it, and they will come — or, in content marketing speak, publish quality content, and customers will come to you. But, as I often write about, content marketing takes time

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Quora for Supply Chain Part 2: How B2B Businesses Are Successfully Using Quora

Quora for Supply Chain Part 2: How B2B Businesses Are Successfully Using Quora

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Learn how a mobile advertising network and an inbound marketing agency tried Quora as a marketing tool. Last month, I gave you some tips on how supply chain and logistics marketers can use Quora to build their brands. If you’ve forgotten why you should be incorporating Quora into your marketing strategy, here’s a quick recap:

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