Fronetics’ social media training offers basic instructions on how you can help your company get invited, show up, and make a good impression with customers online. What if you were told that a number of potential customers all visit the same place to chat and get to know businesses like yours before they choose to
Fronetics’ new report explores the adoption of social media within the logistics and supply chain industries. Learn why your company is at a disadvantage if you are not participating. It is estimated that over $1 trillion annually could be realized across the value chain through the use of social technologies. Yet companies in the logistics and supply
You can help your company grow by using social media. Here’s how. If your business is not utilizing the marketing power of social media, then you are at a severe disadvantage. In this digitally focused world, the fundamentals of marketing have evolved. Everyone, from business to consumer, is online, and you need a solid grasp
What is the ideal frequency for posting to Twitter? We did the experiment. I came across an article on Socialbakers that suggested that posting to Twitter three times per day is the ideal frequency for brands. Intrigued by this statistic, I looked further and found that Buffer posts to Twitter 14 times per day. At
Fronetics Strategic Advisors helps clients increase brand awareness, foster meaningful customer engagement, and grow business. Fronetics Strategic Advisors is a management consulting firm focused on identifying and executing areas for growth and value creation for our clients. We are unique in that we use a data-driven approach to align marketing programs with business objectives and
Employ a content and social marketing strategy to nurture leads you meet during MODEX. Hundreds of potential customers will be heading to Atlanta next week for MODEX, and you’re gearing up to gain lots of new business. That is, you and over 800 other exhibitors are hoping to gain lots of new business. So how
A recent collection of social media facts and stats offers an interesting look at B2B company and buyer behavior. Last month, Webbiquity published a list of 49 social media facts and stats about user behavior on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. These figures, collected from various studies, offer insight into how people and
These four supply chain companies constantly post fresh, quality content to their social media accounts. When it excels at social media, a company’s opportunity for growth is as vast as the web itself. Today, even small businesses can compete shoulder to shoulder with their biggest competitors if leveraging social media properly. It is estimated that for every
This is a guest post written by Tania Seary, founder of Procurious. Procurious, the world’s first online social network for supply chain and procurement professionals, has acquired more than 12,000 members in less than two years. I’m trying to use a baseball analogy here, but appreciate that my headline does have other connotations! Another analogy might
Social prospecting helps you identify potential customers outside your established audience using social platforms. Social media should be an integral part of your marketing strategy — we know it helps build brand reputation, gather market intelligence, discover customer problems, and influence purchasing decisions. But your lead generation efforts should also include the use of social
Your content stinks. Here’s why. Twenty-seven million pieces of content are shared every day — and most of it is crap. To attract readers to your content, you must stand out, and I mean really stand out, among the masses. That’s no easy feat. You may be spending an enormous amount of time and money
Here’s how marketers can launch a B2B social media program that grows business. A recent Harvard Business Review article discloses that a number of B2B CEOs still believe social media isn’t right for them, that it’s a tool for the B2C segment. In reality, many B2B marketers successfully leverage social media to engage potential customers,
