Sales teams can use social media to cultivate relationships with potential buyers, a process called social selling. With the dawn of the social media age and the exponential increase in choices and information available to buyers, we’ve seen a massive shift in the way B2B sales occur. According to the Harvard Business Review, a striking
The “Right to Disconnect” is combating round-the-clock email culture, but can better work/life balance help boost employees’ productivity? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Here’s a new frontier in work-life balance: For the past several years, work-life balance has been one of
To stay relevant following Google’s mobile-first approach, marketers need to examine their company’s mobile user experience. Marketers, take notice: Google’s announcement that it is experimenting with a “mobile-first” search index is a reminder to examine your website content and configuration. The message from the search engine giant is clear: Now is the time to enhance your
![The State of Supply Chains: The Supply Chain Has Gone Digital [Infographic]](https://www.fronetics.com/wp-content/uploads/2017/01/virtual-reality-370x185.jpg)
2016 was the year of the digital supply chain — here’s a look at how things changed. This guest post comes to us from Adam Robinson, director of marketing for Cerasis, a top freight logistics company and truckload freight broker. 2016 marched onward with a drive to improve the use of digital technology throughout the supply
The chances are that your company is not tweeting as often as it should. Each second around 6,000 tweets are tweeted. Each minute over 350,000 tweets are tweeted. The median lifespan of each of these tweets is just 18 minutes. After 18 minutes of being live, the chance of someone seeing your tweet is very
Having a modern, flexible supply chain is important to finding the way out of inventory dilemmas. Imagine your irritation when you try to place an order online and are greeted by the message: “We apologize for the inconvenience, but this item is out of stock.” However, even if the item is in stock, your mood
Competitive benchmarking should be part of your data-driven marketing strategy. In August 2016, Elaine Thompson claimed the mantle of world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time. Thompson and Phelps achieved these incredible feats by continuously pushing themselves to do better. To do this, they not only tracked and
Why brand awareness is important to growing your business The singular goal of most companies that contact Fronetics is to generate more leads — today. This is not surprising in that leads are necessary to generate sales, and sales are necessary to revenue generation and to growth. What is surprising is the number of companies
Women hold just 15% of all executive officer positions within Fortune 500 companies, yet research consistently shows that when women are in positions of leadership, companies perform better. In the supply chain industry, just 5% of top-level supply chain positions within Fortune 500 companies are held by women. As a woman working within the supply chain
The 10 most popular talent posts of 2016. The start of a new year generally brings with it a host of resolutions. For individuals finding and landing a new job, or advancing in their current job are common resolutions. For companies, identifying talent, hiring, and retaining great talent are typical goals for the new year.
Fronetics is a boutique marketing firm focused on the supply chain and logistics industries. Not only does our firm have deep roots within these industries, we are also focused on the future. Here are our top 10 supply chain and logistics posts of 2016. 1. The B2B Buying Process Has Changed. You Need to Adapt The
Posting open positions to job boards don’t work for job seekers, and they create more busy work for employers. So why do companies still use them? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Every year, recruitment technology evolves. Skype comes
