Is Your Marketing Strategy in Step with 2017’s Trends?
As 2017 approaches, here’s a guide to help build up your marketing campaign for supply chain and logistics companies
Waving the Tariff Wand Is Unlikely to Benefit Anyone
Regardless of Trump’s campaign promises, global trade and trade agreements are complex issues that can’t be solved with the wave of a tariff wand. Trade was at the forefront of the 2016 presidential race, with both candidates putting the United States on a collision course with China. President-elect Donald Trump, of course, made massive tariff hikes
How Can Supply Chain Leaders Use Big Data as a Tool to Continuously Improve?
Supply chain leaders must be ready to implement big data in order to continuously improve. This guest post comes to us from Adam Robinson, director of marketing for Cerasis, a top freight logistics company and truckload freight broker. Supply chain leaders are enthralled with the idea of using big data, but they tend to fail to
The Big Cost of Fast & Free Shipping in Logistics
Consumer expectations of expedited, free shipping come at a cost to e-commerce businesses — but is it worth it? The race to deliver orders at an ever-increasing pace — free of charge — is raising the stakes for shippers and retailers. Everything from the size of packaging to the selection of the right carrier has to
The Automated Warehouse: Who’s Driving Anyway?
The evolution of driverless robotic vehicles continues unabated. But what will it take for them to overtake certain warehouse tasks? A lucky few have already experienced it — the thrill of taking their hands off the steering wheel and letting the car take care of the driving. As a reporter from the Guardian rode in
4 Ways Your Content Can Help the Sales Force Get in the Door and Close Deals
By repurposing and thoughtfully packaging the content you have already published, you can assist your sales force in closing deals. How many of your sales force’s calls turn into appointments? Probably very few. More and more of today’s buyers don’t want to speak with sales reps about products. But, then, who will buyers speak to?
What Do Top Business Leaders Have in Common?
A look at the world’s top business leaders show they possess both financial savvy and personal acumen. We measure today’s top business leaders on a variety of scales, including personal acumen and their company’s financial performance. Regardless of how a leader is gauged, one thing is clear: 21st century leaders must have strong engagement and
Driverless Trucks Filling the Gap of the Driver Shortage
The shortage of drivers paired with the continued growth of the trucking industry paves the way for driverless trucks. This guest post comes to us from Rachel Everly, a writer for Cerasis, a top freight logistics company and truckload freight broker. The trucking industry has been serving America for many decades, and even today it is the
Infographic: Halloween 2016 for the Supply Chain
U.S. Consumers plan to spend a whopping $8.4 billion on costumes, candy, decorations, and more to celebrate Halloween 2016. The National Retail Federation anticipates spending for Halloween 2016 will be at an all-time high. The NRF’s annual survey found that 171 million Americans will celebrate the holiday, spending a total of $8.4 billion, the most
How Pay-Per-Click Helped This Company Get 54 Leads
Company X also saw web traffic grow by 180% in 90 days by using Google AdWords and Facebook Ads. Sometimes our clients can be a little hesitant to try pay-per-click advertising. Take Company X, for example. Company X’s target customer fits a very particular profile, in terms of geography, income, and age. Because of those
The Case for Amazon’s 30-Hour Workweek Experiment
A reduced workweek may mean better performance, talent retention, and bigger payoff for employers. In August 2016, the Washington Post reported that Amazon plans to pilot a program in which select teams will work just 30 hours a week. The teams’ employees will be salaried and receive full benefits, as well as 75% of the pay full-time
Here’s One Stereotype About Millennial Workers That Doesn’t Hold Up
Millennials have a reputation for being lazy and feeling entitled — but what if we got it all wrong? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. For the past few years, there’s been a glut of articles about the millennial generation