While automation technology can streamline many processes and functions, customer-service automation can sometimes backfire and lose you business. We’ve talked a lot recently about implementing automation technology into your sales and marketing operations. It can be a great tool for saving time and money while increasing your communication and customization with prospects and leads. But
Google implemented a supplier diversity program to drive economic growth for small businesses and help boost Google’s innovative culture. In 2014, Google launched a supplier diversity program to ensure that its staff had the ability to search large and small vendors when purchasing products or services. The tool it developed has helped Google employees create
Here are four simple steps to measure your company’s content marketing ROI and the success of your content marketing strategy. Measuring your content marketing ROI gives you valuable insight into what’s working (and what’s not) with your content marketing strategy. It’s important to measure if your efforts are profitable so you know where to put
Are you using subtitles as part of your YouTube marketing strategy? You should be, as well as these other tips. I’ve written a lot about YouTube and how the supply chain should be leveraging it as a marketing tool. Of course, I don’t recommend just creating videos at random and throwing them up on your
In the wake of the supply chain talent gap, try these strategies to fill critical positions with qualified employees and to create a pipeline of future talent. It’s no secret — the supply chain is experiencing a major talent gap. In fact, according to Supply Chain Insights, 60% of companies within the supply chain industry
Check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Lately it seems like everyone is talking about marketing automation. As B2B buyers increasingly demand personalized experiences through the buyer’s journey, marketers’ jobs are getting tougher, as they need to provide custom lead-nurturing content to all prospects in their
Supply chain marketers can use marketing automation to drive efficiency and be more successful in earning and converting leads. Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content, and — in the process — save marketers’ time and effort. Supply chain
Here are four metrics to benchmark how your brand stacks up against your competitors and to evaluate the success of your content marketing strategy. Competitive benchmarking is the process of comparing your company’s performance against that of your competitors. You can use various metrics to benchmark what these businesses are doing better than you are
Your blogging ROI isn’t as easy to calculate as click-to-conversion, but these four metrics can help you measure whether you’re getting your money’s worth. “Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn’t enough of a success. You have to go deeper and pay attention to things
Use these 10 social media analytics tools to measure the success of your social media efforts. Analyzing your social media performance is critical to a successful marketing effort, especially in light of recent changes to Facebook’s News Feed. You need the tools to determine what’s working and what isn’t, as well as the best time
Email workflows will automatically deliver content to leads at designated intervals, inviting them to take action and helping them to move down the sales funnel. We’ve written before about marketing automation, and what it can do for the supply chain in term of cost- and time-savings. It’s time to get specific about how you can
More than half of the UK’s Kentucky Fried Chicken stores recently closed because they ran out of chicken. Here’s a look at what caused the issues and what supply chain lessons can be learned. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement.
