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Digital and content marketing for the logistics and supply chain industries
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Amazon: If You Can’t Beat ‘em, Join ’em

Amazon: If You Can’t Beat ‘em, Join ’em

October 22, 2019 0 comments

Amazon has changed the way we do business. Supply chain companies need to get on board with Amazon’s e-commerce strategy or risk losing business. It is no secret that Amazon has dominated the online retail industry. Amazon Prime has shifted consumer expectations so that waiting 5-7 business days for your online order is no longer

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How Manufacturers Can Benefit from Digital Transformation

How Manufacturers Can Benefit from Digital Transformation

October 15, 2019 0 comments

The analog supply chain model is outmoded and inefficient. Here’s how digital transformation is reinventing manufacturing. Highlights: Manufacturers are increasingly adopting artificial intelligence and machine learning technologies. The traditional analog supply chain model is unable to compete with digital disruptors in a volatile market. Digital transformation empowers manufacturers to create sought-after personalized experiences for buyers.

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Robotics and Automation for Manufacturing: Hurdles or Assets?

Robotics and Automation for Manufacturing: Hurdles or Assets?

July 25, 2019 0 comments

Implementing robotics and automation for manufacturing can be costly and a challenge for public perception – but, ultimately, these technologies are crucial assets for the industry. Highlights: Hurdles companies face concerning automation include public perception, potential safety hazards, and cost. However, robots actually make factories safer and protect human workers from having to perform dangerous

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Which Manufacturing Supply Chain Skills are in Highest Demand?

Which Manufacturing Supply Chain Skills are in Highest Demand?

June 26, 2019 0 comments

The global Supply chain provides goods faster and more efficiently than ever before. Here are the top supply chain skills for one of the most important industries: manufacturing. Highlights: Sitting at the intersection of raw materials acquisition and distribution of finished goods, manufacturing is one of the most crucial functions within the global Supply Chain.

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This Should Be Materials-Handling Marketers’ Top Priority When Publishing Blog Content

This Should Be Materials-Handling Marketers’ Top Priority When Publishing Blog Content

May 9, 2019 0 comments

Putting your audience’s informational needs first when publishing blog content is the only way to guarantee success in the modern marketing landscape. Highlights: Audiences are increasingly ignoring promotional messaging. Buyers are seeking value from vendors outside the sales funnel. Information is your best asset — publish what you know. The latest industry research from the

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Video: How to Measure Brand Awareness in the Packaging Industry

May 8, 2019 0 comments

Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Highlights: Use tools, like SharedCount, to track the number of times a piece of your content has been shared across different social media platforms. Use the analytics from blog

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Robotics and the First Mile: The Impact of Automation on Materials Handling: Video Short

Robotics and the First Mile: The Impact of Automation on Materials Handling: Video Short

May 2, 2019 0 comments

As automation technologies become increasingly sophisticated, companies throughout the supply chain are realizing the beneficial impact of automation on materials handling. Highlights: Manufacturers of automation technologies are predicted to grow significantly over the next 5 years. Automating the “first mile” of the supply chain helps reduce labor challenges and leads to increased productivity. Robotics technologies

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Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)

Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)

May 1, 2019 0 comments

We get many queries from manufacturers about social marketing — mostly, why and how should I use it — so here are our answers to the most-popular questions manufacturers ask about social media. Highlights: Facilitate networking opportunities, thought leadership, and prospect/client relationships. Consider using popular platforms like YouTube and Instagram to engage users and drive

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Quantifying the Impact of Automation in Manufacturing and Distribution: Video Short

Quantifying the Impact of Automation in Manufacturing and Distribution: Video Short

April 18, 2019 0 comments

A McKinsey & Company report studied the impact of automation in manufacturing driven by rapid advances in robotics, AI, and machine learning. Highlights: New robotics technologies are cheaper, faster, and smarter than before. 87% of hours workers spend in production could be automated with existing technologies. Learn what four factors to consider when making decisions

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The One Thing Manufacturing Marketers Must Do Now: Video Short

The One Thing Manufacturing Marketers Must Do Now: Video Short

April 3, 2019 0 comments

Here’s why manufacturing marketers should skip the sales pitch and create content that prioritizes the needs of their target audience. Highlights: Research indicates that only about half of manufacturing marketers are prioritizing their audience’s needs when creating content. Inbound marketing (like content marketing) is more effective than outbound marketing for B2B businesses. A documented strategy

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Using Digital Marketing to Keep Your Pipeline Full in the Material Handling Industry: Video Short

Using Digital Marketing to Keep Your Pipeline Full in the Material Handling Industry: Video Short

March 21, 2019 0 comments

When it comes to growing your material handling business, digital marketing can set your company apart, capture quality leads, and keep your sales pipeline full.   Highlights: Material handling is extremely competitive and faces challenges like rising interest rates, trade policies that are increasingly inhospitable, and a scarcity of skilled labor, among others. Blog posts,

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The Ugly and Not-So-Sustainable Smart Device Battery Supply Chain

The Ugly and Not-So-Sustainable Smart Device Battery Supply Chain

January 15, 2019 0 comments

It’s time for consumers to stand up to tech giants and force them to procure raw materials, used in an ethical and sustainable manner, for smart devices. Highlights: Smart devices have created a dependency on batteries. Blockchain is being considered to track cobalt from its source in the production of lithium ion batteries. The number

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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