Industrial product buyers are changing how, why, and where they buy. Are you prepared to accommodate their preferences? Distribution has always been an industry built on relationships. The loyal customer favored companies where they developed strong working relationships with a sales representative. But recently distributors have felt a shift in the tide. Buyers have grown
Our series by MBA students and graduates at Peter T. Paul College of Business and Economics highlights some of the most pressing issues in supply chain management today. A few years ago, the Wall Street Journal called supply chain management the “hot new MBA.” Many universities have been introducing related degree programs, majors, and concentrations
Will sustainability trends from the consumer packaging industry have an impact on electronics manufacturing this year? As we wrap up the first big consumer holiday of 2017, it’s interesting to think about how innovation in packaging never stops. While many of the newest ideas are hitting consumer applications first, perhaps they will point to new directions for electronics
Consumers will spend $18.2 billion on Valentine’s Day 2017, down from a record-high 19.7 billion in 2016, according to the National Retail Federation. Did you purchase something sweet for your loved one to mark the special occasion this Valentine’s Day? You won’t be alone in your pursuit to find the perfect box of chocolates. According to
Here are four key takeaways from the manufacturing content marketing report. The Content Marketing Institute (CMI) has released the results of its annual manufacturing content marketing survey, and there have been some big changes since last year. Like many businesses in the logistics and supply chain industries, manufacturing companies have been slow to adopt modern
Women hold just 15% of all executive officer positions within Fortune 500 companies, yet research consistently shows that when women are in positions of leadership, companies perform better. In the supply chain industry, just 5% of top-level supply chain positions within Fortune 500 companies are held by women. As a woman working within the supply chain
Fronetics is conducting a survey to determine the benefits and challenges of social media for companies in these industries. Two years ago, Fronetics surveyed a number of individuals working in the logistics and supply chain industries, including those employed by manufacturing, warehousing, and transportation companies. The survey’s goal was to find out how these companies
These industry leaders are leveraging insights from big data to solve business problems and drive profitable customer action. Big data is more than just a buzzword: It’s helping companies make big-impact business decisions based on customer behaviors, purchasing patterns, and preferences. Not all organizations have the resources to invest in big data. But for those
These TED Talks, which cover issues from technology to business strategy, will be of interest to companies in the supply chain. Back in December, we wrote about 5 TED Talks that might be of interest to the supply chain. Since that time, the popularity of the site has continued to grow, and it continues
Content marketing can help your organization amplify its efforts to drive traffic, improve conversion rates, and increase sales. A recent survey of over 4,500 marketers at organizations around the globe found that converting leads to customers (74%) and growing traffic to their websites (57%) were their companies’ top marketing priorities. Perhaps not surprisingly, these marketers
A content marketing strategy helped one organization generate leads, increase web traffic, and drive sales and new business. Why would my company blog? Do we really need to be on social media? What is a white paper, and who would read one that I wrote? These are questions that many businesses in the manufacturing and
Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue. Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced year-over-year growth. Why would you do anything differently? Just ask TotalTrax, a provider of
