A McKinsey & Company report studied the impact of automation in manufacturing driven by rapid advances in robotics, AI, and machine learning. Highlights: New robotics technologies are cheaper, faster, and smarter than before. 87% of hours workers spend in production could be automated with existing technologies. Learn what four factors to consider when making decisions
Content marketing is no longer optional. It’s essential in creating brand awareness, educating audiences, and building credibility. Here’s a look at the biggest digital marketing trends for 2019. Highlights: The content marketing industry is expected to be worth more than $400 billion by 2021. Video is currently the most popular form of content being consumed online today.
We want to hear from you! The supply chain and logistics industries may have taken longer to jump into the social media game, but those companies that are leveraging these platforms are seeing positive effects on their business. An industry survey conducted by Fronetics found that while 100% of respondents have used social media for five
Here’s why manufacturing marketers should skip the sales pitch and create content that prioritizes the needs of their target audience. Highlights: Research indicates that only about half of manufacturing marketers are prioritizing their audience’s needs when creating content. Inbound marketing (like content marketing) is more effective than outbound marketing for B2B businesses. A documented strategy
Follow these supply chain and logistics blogs to keep up with the latest industry news and happenings. Highlights: These industry blogs are rich with the latest news, insights, and trends. Blogs cover a variety of topics, including research and strategy, and feature insights from some of the top thought leaders in the industry. One of the
Also, this month in social media news: Twitter launches new camera tools to increase visual focus; and Pinterest introduces Catalogs and expands shopping ads. This month on social media news, we’re seeing a few trends continuing. Platforms are increasingly offering robust analytics tools to content creators in an effort to boost engagement. This time, it’s
In today’s job market, companies have to compete harder than ever before and candidates, realizing their position, have begun ghosting employers. Ghosting has never been in an issue in the professional setting until now. Highlights: According to a new report, more companies and recruiters are getting ghosted, with thousands of users on LinkedIn chiming in
The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads. Highlights: Use video to tell your brand’s story, broaden your audience, and generate leads. As marketing expands in a more visual direction, marketers should adjust their
When it comes to growing your material handling business, digital marketing can set your company apart, capture quality leads, and keep your sales pipeline full. Highlights: Material handling is extremely competitive and faces challenges like rising interest rates, trade policies that are increasingly inhospitable, and a scarcity of skilled labor, among others. Blog posts,
With the power to drastically increase efficiency in all areas of the supply chain, it’s important brands are exploring the benefits of AI. Here are four examples of how AI can benefit your supply chain. Highlights: It’s estimated that supply chain firms could gain $1.3 to $2 trillion a year from using AI. Machine learning
Packaging industry marketers: check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Highlights: Customers increasingly expect packaging to be personalized to suit their needs. Personalize leads’ interactions with your business through automated processes. Get help with email workflows, social advertising, and customer relationship management. Lately it seems like
Increasingly, women are pursuing careers in the supply chain. But they continue to face a salary gap — and the higher they climb, the wider it gets. Highlights: Men in the supply chain industry earned an average of 29% more than women in 2017. Women perform at the same levels as men with the same
